The Joe Pomp Show How the Jaguars Turned London Into the NFL’s Most Profitable Road Game
Oct 17, 2025
Discover how the NFL's London operations work, highlighting the Jaguars’ exclusive revenue deal since 2012. Explore the intricate logistics of international travel, from chartering aircraft to managing customs for gear. Learn about teams recreating training facilities overseas to maintain routines. The Jaguars’ early investment in London has helped build a massive fanbase, showcasing the NFL’s long-term strategies for expanding international presence and media rights. This deep dive reveals the financial intricacies behind turning London into a profitable venture.
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Jaguars' Lucrative London Revenue Deal
- The Jaguars retained full revenue control for London games after committing early to international play.
- This deal lets Jacksonville earn about $35M–$50M per London game versus far less from a regular away game.
Steelers' Luxurious Dublin Team Week
- Mike Tomlin surprised Steelers players with a Dublin travel plan after a Week 3 win.
- The team stayed at Carton House with full amenities and NFL-approved grass practice fields.
Months Of Prep For International Games
- International logistics require months of preparation including hotel scouting and passport collection.
- Teams catalog passports and plan routes to ensure minimal distraction and smooth operations abroad.