The Joe Pomp Show The Untold Math Behind $1 Pretzels and $5 Beers
Sep 15, 2025
Sports teams are slashing concession prices by 50%, not just to please fans, but for solid financial returns. Discover how affordable pretzels and beers lead to higher attendance and increased merchandise sales. It’s all about smart pricing strategies that enhance the game-day experience while boosting revenue. Dive into the surprising math behind these concessions and their impact on sports venues!
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Fan-First Pricing Scales
- Arthur Blank's Mercedes-Benz Stadium anchored staple prices to improve fan experience and revenue simultaneously.
- Other teams copied the $1–$5 menu because the model proved both popular and profitable.
Arthur Blank's Stadium Experiment
- Arthur Blank designed Mercedes-Benz Stadium with standardized whole-dollar pricing and concession-focused infrastructure.
- Other franchises like the Hawks and Jazz copied the approach after seeing results in Atlanta.
Volume Offsets Lower Prices
- Discounting core items can increase total concession revenue by boosting transactions and items per transaction.
- The Falcons saw transactions up 30% and items per transaction up 20%, raising overall F&B revenue.