

How FanDuel Became America's #1 Sportsbook With Flutter CEO Peter Jackson
12 snips Oct 2, 2025
In this conversation, Peter Jackson, CEO of Flutter Entertainment, offers a fascinating insight into the world of sports betting. He discusses how FanDuel distinguishes itself through product innovation and customer trust. Peter explains the differences between U.S. and international sportsbook operations and shares strategies for market expansion. He also dives into the growth of iGaming and the impact of live betting trends. Lastly, he explores the future of prediction markets and the potential of M&A in the industry.
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Local Sports Need Local Brands
- Sport preferences and routes to market are highly local and vary by country.
- Flutter keeps distinct local brands to match those local sports, timetables, and distribution needs.
The Flutter Edge: Transferable Capabilities
- Flutter leverages expertise, product ideas, and selective tech across markets while keeping local agility.
- They call this the "Flutter edge": move people, products, and capital to support new markets quickly.
PASPA Repeal Triggered Rapid Support Shift
- After PASPA's repeal Flutter moved people, product, and tech to support FanDuel immediately.
- Peter remembers the May 14th repeal as a pivotal day they called a company holiday in spirit.