The Joe Pomp Show How Underdog Reached $500 Million In Annual Revenue In Just Five Years
Sep 4, 2025
Jeremy Levine, the visionary Founder and CEO of Underdog—one of the fastest-growing sports businesses—shares insights on their impressive journey to $500 million in revenue. He discusses the launch of user-friendly prediction markets and how they enhance sports engagement. Levine delves into the regulatory challenges they face and the importance of innovation in the sports betting landscape. He highlights the company culture that fosters talent and product innovation, enabling them to outpace established competitors and attract a growing audience.
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Prediction Markets Extend Team Betting
- Underdog added prediction markets to let customers express team opinions in states without licensed sports betting.
- This expands participation to users who previously could only wager on players.
Target Underserved States First
- Prioritize states where licensed sports betting isn't available to offer unique value and faster adoption.
- Use existing fantasy customers to convert quickly once state betting opens.
Expression Is The Core User Behavior
- Customers fundamentally want to express opinions on sports, whether via fantasy, sports betting, or prediction markets.
- Offering multiple regulated ways to express opinions increases customer engagement.