The CPG Guys

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri. What’s done – a new set of shoppers have transacted #ecommerce for the first time. The final episode 6 in the series is here :https://tinyurl.com/omnipredictionsvideo Predictions given :1. Has the tipping point for #eCommerce arrived?2. eCommerce technology - Is Voice & AI here to stay?3. Is eCommerce an anchor to strat plans?4. Is #amazon the beneficiary of the pandemic?5. The end of offline sales is here - REALLY?6. Does the Drug channel make a comeback?7. Will #clickandcollect be the growth driver?8. Will retailers ask CPG brands to qualify #innovation?Download the podcast : https://tinyurl.com/omnipredictionsPlaylist of this series : https://tinyurl.com/bryancpgomniRate & subscribe to our apple podcast here : 👉https://lnkd.in/eVY5bHhFollow us 👉: #sriandpvsb 👈Connect with Peter on LinkedInConnect with Sri on LinkedInWe do not forecast the future but aim to see brands progress towards digital transformation delivering quality products at value to the consumerCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

They're back. In this episode 5 of 6, Peter, Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who owns and executes campaigns on retailers. Consumer & shopper attention has also shifted from offline to digital and retail platforms. This caused an uncomfortable conflict with CMO's on budgets, ownership and execution of campaigns. As eCommerce has taken on a new and much larger direction today we asked Bryan what the future of media would look like and who should own this? Here's what he answered...1. Does media look  different today than even 3 months ago?2. What is the difference between digital and retail media?3. Where does digital & retail media belong in a CPG organization?4. What are the media metrics we should be measuring?5. What is the role of an agency in SEM?6. Which components of consumer communication or media should be in sourced by a brand?7. Are media agencies doing their part in the transformation?8. Where does retail media belong on a P&L - above or below the line?Bryan took a deep dive into many of these areas and we are in complete agreement with the views. Enjoy listening to the downloadable podcast of this episode here : https://tinyurl.com/cpgretailmediaFind all our content in all formats here : https://linktr.ee/cpgguys Here’s a playlist of all our videos : https://tinyurl.com/sriandpvsbHere’s all our audio podcasts : https://tinyurl.com/cpgpodcastFollow us on LinkedIn here : https://tinyurl.com/sriandpvsblinkedinRate & subscribe to our apple podcast here : https://tinyurl.com/applecpgpodcastPeter and Sri do not forecast the future of CPG, our goal is to see progressive transformation of the industry to deliver quality products at value to the consumerCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded?We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)🙀😡1. Are brands delivering #SEO A + content that consumers seek? Maybe2. Private label - continue the good fight? No, the impact is minimal3. How will consumers engage with brands hereon? Digital4. Can perishable brands build an effective #DTC strategy? Tough5. How should brands look at technology as an asset vs a service? Good talk6. Is #ecommerce above or below the line? Ep 57. Which brand CRM strategies are poised to succeed in #omnichannel digital? Weakness8. How do brands need to organize internally? IrrelevantVideo : https://tinyurl.com/brandtransformationvideoPodcast : https://tinyurl.com/branddigitaltransformationPlease rate us on Apple podcasts here : 👉 https://lnkd.in/d8N2Fnt 👈All content : https://linktr.ee/sriandpvsb Follow us 👉: #sriandpvsb 👈CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart III - Shopper-Centric Retail TransformationQuestions answered:Which retailers beyond #amazon are doing the best to succeed in #omnichannel? Is it #walmart, #costco #samsclubShoppers love instacart, retailers hesitant, who will win? The consumer will win, but they are a storyWhat is the future for in-store services? Depends on format but trip driverWho is driving adoption of #privatelabel? Doesn't have weight of brandDo retailers understand digital drivers? 😃😀 - NOIs there anyone that gets it? Super regionals & #homedepotWhat are the weaknesses of Amazon? Baskets & curationIs retailer personalization working? At scale? Profitably? Transactional behavior and lack of anything distinctive to sayCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart II - Amazon's Role in Omnichannel TransformationQuestions answered: Is Amazon an omnichannel retailer in reality?Is eCommerce home delivery its strength and why enter omnichannel?What is Amazon’s weakness in attempting to be an omnichannel retailer? Will it succeed?How has Amazon virtually forced retail transformation?What is the role of digital media in this journey - is that transforming too with omnichannel behavior? Is Amazon the real reason why?How has the supply chain ecosystem changed for manufacturers as a result?How has the supply chain ecosystem changed for retailers as a result?Will innovation launches transform? How about consumer value or targeting?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsbPart I - The Omnichannel ShopperQuestions answered: How are omnichannel shopper expectations changing and which expectations have accelerated in the pandemic?Are new habits being formed by pandemic shoppers?What omnichannel solutions do shoppers expect in physical stores?Can Amazon steal shoppers that are walking in competitors physical stores? How?Are shoppers turning to private label in the pandemic? What would accelerate this conversion? Are there specific capabilities of the digital shelf that consumers desire (sorting, filtering, lifestyle tagging, etc.)?Which categories have pandemic shoppers gravitated the most to for eCommerce?Have shoppers expanded their portfolio of retailers in the pandemic or have they just shifted the balance of purchases from in store to online?Who do consumers trust more: brands or other shoppers? How does that impact omnichannel engagement?Post-pandemic, which categories will shoppers not be returning to the old way of buying?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform.Questions answered:Describe 3P marketplaces and why Amazon has it in the first place?What are the nuances between “Vendor Central” (1P) & 3P?What are the challenges of selling 1P versus selling 3P?Should scaled brands be on the 3P marketplace?What’s the best way to enter a 3P marketplace & why?What are the “must-dos” of succeeding on the 3P marketplace?What are the best fulfillment options on the Amazon 3P marketplace?Are there hidden costs or risks of entering this business model?How should you convince leadership that 3P is right for your brand?What are some reasons a brand may pivot to this option vs a 1P model?What is a brands’ supply chain role in this transformation?#sriandpvsbCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsbQuestions answered:What does the term omnichannel mean?What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality?What aspects of shopping may change forever?What are the various forms of shopping point of purchase to product receipt in a shopper’s journey?What functional areas does a CPG manufacturer need to focus on to adapt to this new reality?What is Amazon’s role in this journey? Are they omnichannel?How will this change impact advertising and consumer attention?Can you share more on this attention change? How does it impact today’s brands?Who is doing this well and have already well adapted this in retail?What’s the blueprint moving forward on this? Are there partnerships that’s a must have?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V.S. Bond explore how #DTC brands and retailers provide consumers with the perfect product page experience that ensures optimal consumer engagement, regardless of device or location,  accelerating eCommerce growth. Questions Answered:What is the product page - and what is a digital shelf?What are different components of a digital shelf? What are best practices in page layout of these components?What is the role of product images? Where should they be placed? Should product video be included? What types of videos matter? What is the connection to YouTube?What does the “Buy section” need to include? Can you explain where to buy?What is optimal for Shipping Return & Gifting?How should product variations be displayed? What role does a brand have in this?What is best practice for descriptions? How does it impact SEO?What is best practice for consumer content or UGC? What about the list page? What is this?Find all of our content at http://cpgguys.comCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerceWhat can you really do to keep it intact and how agile do you have to be? We invited Jon Jessup CEO of 1440 to The CPG Guys to understand if there’s help available and how you can navigate this complex journey. Here’s what Sri Rajagopalan & Peter V.S. Bond asked him:In a pandemic, why is customer engagement so important? What can brands do to reduce the impact of bad reviews?How do Q&A Forums impact purchase likelihood?What channels should a brand be monitoring and responding to?How quickly do customers expect brands to respond?How can brands leverage automation and new technology ?Should brands automate responses?Why is having a solution built on Salesforce AppExchange and Salesforce for Service  game-changing for so many huge brands?What can brands learn about CX and brand engagement from aggregating/consolidating review data?What action do you see brands take to improve ratings learning from their review data?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.