The CPG Guys Holiday 2020 Shopper Spending Plans with Carol Krakowski from PowerReviews
Oct 7, 2020
38:25
Carol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered:
- What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class?
- PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the sample size?
- What have we learned about consumer expectations this holiday season from the survey that you fielded?
- Any big surprises given what we are currently experiencing during this pandemic?
- From what the results show us, consumers are still planning to spend this holiday season. Why do you think there’s as much optimism/willingness to spend your results indicate?
- How should retailers and brands think about this dramatic shift to online and what can they do to adapt?
- Most of this so far has been “good news”, was there any “bad news” for brands or retailers?
- If 30% of shoppers aren’t concerned at all about the store - what do the other 70% think and what can retailers do about it?
- What does all of this mean for PowerReviews?
- What is PowerReviews looking to establish from a trending perspective in sharing this research with the omnichannel community?
To download the report, please visit: https://www.powerreviews.com/insights/holiday-consumer-survey-2020/
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