The CPG Guys

Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy. Find all our content at http://cpgguys.comQuestions answered:DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?How have brands been developing a D2C strategy and in what way has Amazon’s store front played into the strategy for both small and large brands?What has been the impact on these Amazon-based D2C strategies for brands during the current pandemic? In your estimate, is the impact largely good or bad for brands?What are the top 3 things brands should do to avoid the Amazon dilemma for their “non-essential” brand?How should brands be hedging their bets in D2C?Can brands build a D2C strategy “on the cheap” and what does it look like?How do you prioritize the needs of a brand’s DTC website versus all other eretail opportunities?What are the winning elements of a DTC website? What do you see as critical technologies for the next 3-5 years? Why would a consumer go to a single brand DTC website instead of going to a multi-brand, multi-category retail website?How are consumers reacting to the Amazon Essential Items policy. Do you think brand trust will be damaged or is the issue ultimately owned by Amazon?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways.Find all of our content at http://CPGguys.comQuestions addressed:What is brand authenticity & why does it matter so much during these times?Do you feel brands & retailers are well on their way with authenticity earning consumer trust?What types of authentic content should brands be seeking?Do influencers deliver trust and authenticity to brands?What are the key metrics for a brand to measure it’s authentic feedback health?How can a brand or a retailer ensure the consumer-generated content they present to consumers is authentic?How can a brand generate quality authentic content?How should retailers ensure shared content is authentic - also cover - Why should retailers generate their own authentic content in addition to or instead of shared content?What are the elements of a “perfectly authentic” review?Which companies are exhibiting best practices in sharing authentic contentCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.