The CPG Guys Successful Selling on Amazon with Kiri Masters
Sep 8, 2020
57:08
Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast.
Topics covered include:
- What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday?
- What insights has bobsled found on this during the pandemic? Is it category specific?
- Advice for startups - amazon or dtc?
- Media and Search - are they the same? Should one just double down on AMS?
- AMS : what are the various tactics available to small brands? Are they any different for scaled brands?
- What’s the importance of copy for an asin PDP? Does SEO matter?
- Is winning on amazon an everyday hack or strategic goal setting and staying the course ?
- What is your advice for q4 and holidays?
- Walmart 3P is in your wheel house? What’s the construct here and why?
- Walmart Plus? Serious or a trial? Why?
Learn more about Kiri's business at http://www.bobseldmarketing.com
Subscribe to Kiri's eCommerce Brain Trust podcast here.
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