The CPG Guys Alcohol eCommerce with Drizly's Cathy Lewenberg
The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplace
Topics discussed:
- After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you decided to join Drizly as its COO. What appealed to you about the company and the role?
- You arrived at Drizly 2 months into the global pandemic as its sales were skyrocketing and everyone there was working both overtime and often double duty. I heard that senior executives were even answering the customer service line. What were your learning priorities from day 1?
- How do you effectively lead an operational team when everyone is highly distributed during the pandemic? Any particular behaviors you have adopted to make it work well?
- Drizly isn’t a retailer, it is a retail marketplace. Can you explain this to our audience and why this is important for legal compliance? And what exactly are “Tied House Laws?”
- Drizly, a privately-held company, recently released a consumer survey report around alcohol shopping attitudes and has shared performance metrics from sales at 2,600+ network of stores. Why does Drizly openly share Bev Alc Insights and what do you hope the industry learns from it?
- What types of insights do you share with your retail clients and with brands?
- How do you help alcohol brands engage with consumers through your marketplace, particularly as it relates to retail media?
- What are the core elements of customer experience that your team is focused on enhancing?
- Given Drizly’s rapid growth, you must be bringing on more people to support the demand. For our omnichannel audience listening, what are some talent areas in particular that Drizly is seeking.
- When you look back after year 1 of your time at Drizly, what do you hope to deliver to the organization?
Brand interested in engaging Drizly consumers should visit http://brands.drizly.com
If you want to access bev alcohol insights, visit https://bevalcinsights.com/
If you are a retailer interested in joining the Drizly marketplace, please visit https://bevalcinsights.com/become-a-retailer/
If you'd like to work at Drizly, visit https://drizly.com/open-roles
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