The CPG Guys

The CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company.Topics discuss include:Why move from sales to marketing?In 2018, he assumed responsibility for sports marketing and regional assets. What doe this role involve?How does his team ensure that the assets they manage are applied in engaging consumers either directly through Coca-Cola’s marketing or in partnership with your retail customers?How do you match the investments you make in sports assets to the consumers who buy specific brands in your portfolio?What are some examples of how sports marketing assets are employed in digital engagement of consumers?Sports marketing assets are particularly relevant to engaging consumers in Coca-Cola's commercial fountain business at sports venues and the like. How is this changing with the onset of the pandemic and the restrictions being put on live events?For more than a century, Coca-Cola was a decidedly brand-focused company. Since then, Coca-Cola has moved to be more consumer-focused. Would you agree and if so, can you share some ways in which this is coming to life?The grocery channel in particular had been slower to adopt eCommerce capabilities. Often, they relied on third parties like Instacart to enable digital commerce. The pandemic has dramatically accelerated eGrocery penetration. How is Coca-Cola positioning to win in this transformative omnichannel world? Mentoring has always been a core part of Mount's professional behavior. What advice doe he give to young colleagues who are entering the company and want to succeed and even have as long a tenure as he has been able to enjoy?Dodgers or Yankees?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world.Walmart quarterly earning release and Wall Street's unexpected reactionIs Amazon still the odds-on favorite to win in eCommerce?What happens to food and bev grocery digital retail done?Is Instacart winning and why?Should all retailers have marketplaces?Supply chain woesWhat is the go forward plan for Club retailers?What's next for retail?How should eCommerce talent be leveraging this transformational workplace?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson GroupCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Sri & Peter welcome Suzanne Crettol to the podcastCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

What happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups1.) Incredibly rewarding2.) Never worked harder3.) Learned to be a practitioner all over again4.) The quest to keep learningPeter V.S. Bond & Sri Rajagopalan discussed the future of retail, how to get started in the digital journey of a large brand and why he follows the Nike way -'just do it'! How did he jumpstrart the #ecommerce journey for the companies he led?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what does it take to win in a category with massive #diversion ?CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equilibrium of channel management you have created over decades for your brand? Pharmapacks is here for you. We talked to the chief strategy officer Aisha Khan on what makes them the # 1 3P seller on Amazon. Find answers to this, and much more in this video :Her personal career evolution from procurement to DTC to PharmapacksWhy did you choose e-commerce and how did you make the transition? What is the business of Pharmapacks and why are 3P’s a must have for brands ?What is the Pharmapacks advantage vs 100’s of other 3P’s?Describe a day in the life of Aisha at Pharmapacks as a strategy leader?How does one approach innovation these days? Once you determine e-commerce is 1P or 3P the way to go and why?How does Pharmapacks focus on growing a SKU? What are the levers? How do you keep a ASIN profitable? Are there any recommended must haves?What do you expect from brands when you bring them on? Do you bring them on or acquire SKU’s through distributors? What are advantages or disadvantages of either?How does one earn a prime badge and how do you keep it intact? What are it’s advantages?Any bold predictions for the industry? What is next for Pharmapacks? Peter and Sri do not forecast the future, we would like to see the industry continue evolving and delivery quality products at value to the consumerSHOW LESSCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways :1. Career paths are no longer linear2. She’s worked with Randi Zuckerberg3. Strong supporter of #femaleempowerment4. #paidsocial is the future of adsvertising5. Creating a #brandvoice consistently is not easy6. #socialmedia is likely how your brand interacts and is found by #consumers7. #facebookads do work8. Website #userexperienceux is a huge driver or conversionCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumbyWe discussed various topics :1.) The mission of #dunnhumby2.) What has the pandemic done to shopper behavior?3.) Is #amazon the winner4.) Are store visits changing?5.) Is #ecommerce sticky and here to stay?6.) Has #omnichannel retail arrived - this and many more topics he answered can be found on our channel : 👉 Consumer Engagement in an Omnichannel World 👈Find the full video of our discussion here : https://lnkd.in/gTXkD4VDownload and listen to the full podcast interview here : 👉 https://lnkd.in/gGXQzxU 👈Follow us : #sriandpvsbCPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail to #amazon : learn how these are not events but communities of solutions.What do Hilary Duff and Elvis Presley have in common with our co-founder and Anil ? Can #moneytalk focused on #fintech shape a community of #ecommerce leaders? #entrepreneuership requires operating across functions and levels. Did he design communities for everyone?Find the entire conversation here incl. what’s next for #shoptalk : https://tinyurl.com/RetailtransformationAll our content : https://linktr.ee/cpgguys All our videos : https://lnkd.in/epVVQ_uRate & subscribe our apple podcast here : 👉https://lnkd.in/eVY5bHhFollow us 👉: #sriandpvsb 👈CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.