The CPG Guys Amazon Readiness with OrcaPacific's John Ghiorso
Nov 2, 2020
01:02:45
The CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company,
Questions explored:
- “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific and what types of services do you provide that improves success? Can scaled brands run the race alone in your experience?”
- “On this podcast, Peter and I have talked at length about 1P and 3P selling on Amazon. Would you please explain the differences between Vendor Central and Seller Central Management and how you help brands determine what is the right mix for their product portfolio? Is a mixed strategy on 2 platforms even an option?”
- “If a vendor chooses the 3P model, they have different fulfillment solutions. What are FBA & FBM and how do you counsel your clients on which model is right for them? We also hear FBA has a 15% tax on the sale in fees - true and if so, how to navigate?”
- “My favorite topic on this podcast is media. Orca Pacific recently announced the launch of OPNav, a web-based technology suite that helps your clients measure Amazon advertising effectiveness and more. Would you please give us a brief overview of this new solution? ACOS is the metric brands chase, I feel this an old large agency model of hitting quarterly EBITDA, shouldn't the focus be growth?”
- “Let’s use a case study to showcase your best practices. I always love to use highly commoditized products because significant lift is harder to achieve. Would you please tell us about Marcal?”
- “We’re in the middle of a pandemic that has had wide-ranging impacts on Amazon’s business activities. Prime Day has been moved from its usual position in July to reportedly October. How are you counseling your clients to plan for this event which now butts up against the normal BFCM leading to Christmas season? Will Prime Day be as relevant anymore?”
- “How should brands be looking to mitigate much of the risk associated with selling on Amazon during the pandemic?”
- “The secret sauce that makes Amazon such a compelling marketplace, beyond the sheer breadth of assortment, is arguably the trust and authenticity of product ratings & reviews, Peter’s favorite topic. How do you counsel your clients to grow, manage and learn from these insights?”
- “You recently announced a merger with MightyHive, a digital media consultancy. Why was this the right time to pursue a merger and why is this great for your combined client base? What do they bring extra to the table?”
- “We mentioned that you host a podcast, eCommerce Deep Dive. Would you please tell us about the theme and what listeners can expect when they subscribe?”
Subscribe to John Ghiorso's eCommerce Deep Dive Podcast here.
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