Profitability Part 4 - DTC eCommerce

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC.

Topics covered include:

1. The types of DTC eCommerce
2. The ‘hot issues top of mind’
3. Margins and DTC
4. How to approach starting DTC

Companion documents can be found at http://cpgguys.com

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