It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but no one will join your list unless you already have a business. Which comes first? Online marketing expert Alex Mandossian would argue we're focusing on the wrong goal entirely. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Alex explains how becoming a social influencer and an authority within your niche online is key to growing both your business and your list at the same time, and illustrates in detail the Grand Unification Theory of Social Influence (GUTSI) for making it all happen. MagneticMarketing.com NoBSLetter.com

Are you letting mindless distractions keep you from reaching your desired level of success? As technology advances, it's only becoming more difficult to differentiate what is relevant to your goals and what is merely part of the vast ocean of information and chatter. Joined by professional author, speaker, business mentor and longtime friend Lee Milteer, Dan Kennedy discusses why we are so easily derailed from our most important tasks and provides excellent strategies for removing false obstacles, improving concentration and increasing our speed of implementation. MagneticMarketing.com NoBSLetter.com

The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base. Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business and keep customers coming back again and again. MagneticMarketing.com NoBSLetter.com

As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing, has some valuable answers to that question. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and promotional techniques for local businesses that create long lasting profitability without requiring thousands of dollars or extra effort. MagneticMarketing.com NoBSLetter.com

How are you differentiating yourself from the competition? Are you switching up the price points? Adding a new angle to your offering? Maybe you've started advertising to a whole different market? There are a few key paths you can take in order to stand out from the crowd, and Dan Kennedy wants to make sure you understand them all. Joined by boutique business model expert Sarah Petty, Dan discusses the four key pathways of differentiation, and how, when properly utilized, they can change your business for the better. MagneticMarketing.com NoBSLetter.com

What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary. How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro, George Foreman Grills, Oxiclean), as well as the critical elements and strategies that contributed to their massive success. MagneticMarketing.com NoBSLetter.com

How are you attracting and retaining potential customers and clients? Nowadays, just offering excellent goods and services isn't enough. Your buyers need a reason to be interested in and actually care about the human(s) behind the business. Dan Kennedy and voiceover expert Susan Berkley talk about how to use personality, persona and stories in your marketing as well as your speaking/presenting in order to keep customers drawn to what you have to offer for years after they were introduced to your business in the first place. MagneticMarketing.com NoBSLetter.com

Ali Brown is the kind of person Dan Kennedy would describe as a "renegade millionaire". After going from job to job not truly feeling fulfilled, Ali gained the skills she needed to quit her ad agency job and go freelance. From there she discovered Dan Kennedy's programs, and today she is one of the most recognized entrepreneur coaches in the world. Ali discusses with Dave Dee (one of Dan's longtime business partners) the inspiring ups and downs of her entrepreneurial journey and the lessons she's learned along the way. Ali also shares her expert advice for how to best position your business and brand so that buyers in your market see you as the stand-out authority they're looking for. MagneticMarketing.com NoBSLetter.com

In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)? Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are, the greatest lessons they've learned from their mentors and their top tips for how to extract the best actionable items from the mentors you're trying to model. MagneticMarketing.com NoBSLetter.com

As a direct mail consulting coach who's helped many high level clients drastically increase the effectiveness of their direct mail campaigns, Craig Simpson knows exactly what works and what does not. Dan Kennedy and Craig discuss their expertise on direct mail and the strategies they use to get the most money out of their lists as well as the formats they prefer for each campaign. They also talk in detail about how they test, track and evaluate how well their direct mail is converting so they know exactly how to further optimize performance. MagneticMarketing.com NoBSLetter.com