Dan Kennedy's Magnetic Marketing Podcast
Russell Brunson
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Episodes
Mentioned books
12 snips
Aug 9, 2024 • 47min
Selling To The Affluent
Susan Adams, an expert in selling to the affluent community, shares her insights on the unique dynamics of marketing to the ultra-wealthy. She explains how affluent customers differ in their purchasing psychology and the importance of storytelling over technical selling. Susan discusses strategies like leveraging joint ventures and exclusive experiences to engage wealthy clients. They also debunk myths around affluent spending during economic downturns, highlighting opportunities for businesses to thrive in challenging times.
Aug 2, 2024 • 1h 7min
How To Position Yourself As Famous (And Get Free Publicity!)
Steve Harrison, a free publicity expert, shares his insights on how to gain remarkable press coverage without spending a dime. He reveals effective strategies for positioning yourself as an expert, using compelling success stories, including the tale of a restaurant owner who turned a simple pamphlet into a six-figure income. Harrison discusses the importance of strategic press releases and personal branding in enhancing credibility and visibility. Tune in for tips on engaging with media and unlocking your potential for free publicity!
Jul 26, 2024 • 1h
Harnessing The Power of E-Zines (AKA Email Newsletters)
Expert Ali Brown shares how she boosts online sales using email newsletters, emphasizing the power of storytelling and building trust with audiences. Insights into effective marketing strategies, utilizing personal anecdotes, and creating engaging content are discussed for long-term success in entrepreneurship.
Jul 19, 2024 • 1h 5min
The Most Important Copywriting Skills To Master (No Matter What Business You’re In)
Copywriting expert Bill Glazer shares top concepts and building blocks with Dan Kennedy for creating effective copy across various mediums. They discuss the impact of guarantees, storytelling, and premium offers on sales. Learn about the importance of mastering copywriting skills for success in any business.
Jul 12, 2024 • 31min
Magical Marketing & Subliminal Selling Techniques
Expert marketer Dave Dee reveals magical marketing and subliminal selling techniques. He shares tips on hacking into prospects' minds, using hypnotic language patterns, and incorporating magic tricks to enhance sales presentations. Learn how to create a captivating experience, increase referrals, and boost sales success.
4 snips
Jun 28, 2024 • 32min
Sales Weapons (2 of 2)
Picking right back up where part one left off, Bill Glazer continues on the topic of top sales strategies that prime your potential customers to do business with you, using examples from his own work helping clients improve their sales prowess. Be sure to listen to the very end to get the answer to Bill's "secret sales weapon" question, and don't forget to listen to Dan Kennedy's sales weapons in part one first! MagneticMarketing.com NoBSLetter.com
6 snips
Jun 21, 2024 • 33min
Sales Weapons (1 of 2)
Learn about the importance of sales preparation and creating 'shock and awe' packages to impress prospects and build credibility. Find out how to guide clients through the appointment process and offer valuable free gifts to enhance the sales experience. Tune in for more sales weapons next week!
Jun 14, 2024 • 45min
The Power of Mastermind Alliances
Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your business endeavors, or do they struggle to believe in your vision? Lee Milteer offers her sage advice on forming and maintaining strong friendships with like minded entrepreneurs who can build you up and drive you toward your goals, and how you can provide that support for others in return. MagneticMarketing.com NoBSLetter.com
13 snips
Jun 7, 2024 • 48min
Removing Fear From The Sales Process (2 of 2)
Dan Kennedy discusses the importance of small details in sales, different selling approaches, and tipping points that influence buying decisions. He emphasizes trust-building, sales choreography, and the impact of personalities in sales strategies.
21 snips
May 31, 2024 • 42min
Removing Fear From The Sales Process (1 of 2)
Sales expert Dan Kennedy shares insights on identifying flaws in sales processes, reasons why prospects don't buy, and steps to avoid costly sales mistakes. Explore the psychology of buying, influence of beliefs, and overcoming fears in sales. Learn about integrating marketing and sales processes, building trust in challenging sales environments, and the impact of conditioning on consumer behavior.
