Dan Kennedy's Magnetic Marketing Podcast How To Make Your Advertising Outrageous
38 snips
Nov 1, 2024 Are your ads lost in the crowd? Discover bold and innovative campaigns that grab attention! Learn about the outrageous advertising techniques that can elevate your business. Explore creative strategies that maintain an upscale image while standing out. Dive into unique marketing tactics tailored for new movers, including thoughtful direct mail ideas. Uncover effective methods for healthcare advertising that build credibility and drive engagement. This is all about thinking outside the box to connect with customers!
AI Snips
Chapters
Transcript
Episode notes
Why Outrageous Advertising Works
- Outrageous advertising works because people are bored and overwhelmed by generic ads.
- Buyers respond to unique approaches, regardless of demographics, because they appreciate amusement.
Handwritten Letter Success
- Bill Glazer's five-page handwritten letter on yellow legal pad was his most successful direct mail piece.
- It attracted high-profile clients, proving that even upscale buyers respond to unconventional tactics.
Cell Phone Marketing
- Leo Quinn achieved a 1412% ROI by sending a pre-programmed cell phone with his marketing materials.
- This ensured direct contact and cut through traditional communication barriers.