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Dan Kennedy's Magnetic Marketing Podcast
The Ultimate Guide To Information Marketing Essentials (2 of 2)
Dec 27, 2024
Bill Glazer, a successful information marketer, shares his wealth of knowledge on building profitable information marketing businesses. He explores 17 effective business models, revealing their advantages and challenges, alongside personal success stories. Bill also discusses common pitfalls to avoid, especially for newcomers. He emphasizes the importance of adapting to new trends and uncovering hidden financial opportunities in smaller markets. For anyone looking to thrive in information marketing, his insights are invaluable.
30:44
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Quick takeaways
- Understanding your target audience is crucial in information marketing, as prioritizing products without their needs leads to ineffective strategies.
- Diversifying revenue streams by adopting multiple information marketing models is essential for sustainable business growth and adaptability in changing markets.
Deep dives
Key Models of Information Marketing
There are 17 essential models that define successful information marketing businesses. One significant model discussed is publishing a book, which has the potential to reach a vast audience, but it often requires selling tens of thousands of copies to generate substantial revenue. Another model is the newsletter business, where monthly subscriptions allow for relationship building with clients, creating loyal followers who value the content. The coaching model stands out as particularly lucrative due to its straightforward sales approach, catering to a strong desire among individuals for guidance and expertise.
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