10 Ways Books Can Skyrocket Your Business

In 'Customers for Life,' Carl Sewell and Paul B. Brown reveal the principles that transformed Sewell's car dealership into a highly successful enterprise. The book focuses on the importance of understanding and meeting customer expectations, using Sewell's 'Ten Commandments of Customer Service' as guidelines. These commandments include underpromising and overdelivering, actively seeking customer feedback, and implementing a systematic approach to customer service. The authors emphasize that building long-term relationships with customers is crucial for exponential business growth and profitability.

In this book, John Wood recounts his journey from being a Microsoft executive to founding Room to Read, an organization dedicated to global literacy. Wood describes how he applied corporate lessons to run a successful nonprofit, opening over 10,000 school libraries globally, publishing local language children's books, and providing scholarships for women. The book highlights the impact of Room to Read on children's lives and the organization's commitment to low overhead and community partnerships.

In 'The 4-Hour Workweek', Timothy Ferriss presents a step-by-step guide to 'lifestyle design', encouraging readers to question the traditional notion of retirement and instead create a lifestyle that prioritizes freedom, adventure, and personal growth. The book teaches how to outsource life tasks, automate income, and eliminate unnecessary work using principles like the 80/20 rule and Parkinson’s Law. Ferriss shares his personal journey from a corporate workaholic to a location-independent entrepreneur and provides practical tips and case studies to help readers achieve similar results. The book emphasizes the importance of focusing on high-value activities, taking 'mini-retirements', and living life to the fullest in the present rather than deferring enjoyment until retirement.

The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money.

In this book, Howard Schultz shares the story of how Starbucks evolved from a single coffee shop in Seattle to a worldwide phenomenon. The memoir details Schultz's early life, his career, and his vision for transforming Starbucks into a cultural icon. It emphasizes the importance of employee satisfaction, social responsibility, and maintaining a strong company culture. The book provides insights into how passion and dedication can turn a business into a global success story.

DotCom Secrets is not just another 'how-to' book on internet marketing. It focuses on the science of funnel building, helping businesses identify and fix their 'funnel' problems. Russell Brunson, the CEO and co-founder of ClickFunnels, shares his expertise gained from running tens of thousands of split tests. The book provides actionable blueprints on how to build sales funnels, increase traffic and conversions, and transform your business into a profitable sales and marketing machine. It emphasizes the importance of understanding your dream clients, creating a value ladder, and implementing effective follow-up funnels to keep customers engaged.