#8245
Mentioned in 1 episodes
Customers for life
How to Turn That One-Time Buyer Into a Lifetime Customer
Book • 1990
In 'Customers for Life,' Carl Sewell and Paul B. Brown reveal the principles that transformed Sewell's car dealership into a highly successful enterprise.
The book focuses on the importance of understanding and meeting customer expectations, using Sewell's 'Ten Commandments of Customer Service' as guidelines.
These commandments include underpromising and overdelivering, actively seeking customer feedback, and implementing a systematic approach to customer service.
The authors emphasize that building long-term relationships with customers is crucial for exponential business growth and profitability.
The book focuses on the importance of understanding and meeting customer expectations, using Sewell's 'Ten Commandments of Customer Service' as guidelines.
These commandments include underpromising and overdelivering, actively seeking customer feedback, and implementing a systematic approach to customer service.
The authors emphasize that building long-term relationships with customers is crucial for exponential business growth and profitability.
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Mentioned in 1 episodes
Mentioned by Adam Witty as an example of how a book can be used to acquire clients and become a customer magnet.
10 Ways Books Can Skyrocket Your Business
