Dan Kennedy's Magnetic Marketing Podcast The Ultimate Guide To Information Marketing Essentials (1 of 2)
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Dec 20, 2024 Bill Glazer, a successful information marketing entrepreneur who pivoted from menswear retail, reveals his journey to becoming an industry leader. He discusses the essentials of identifying a responsive market and packaging information for sales. Glazer emphasizes the importance of mentorship and understanding your audience. He shares insights on the significance of follow-up offers to engage customers and reduce churn. Listeners gain valuable strategies for starting their own information marketing ventures.
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Glazer's Menswear Journey
- Bill Glazer's menswear business thrived through hard work, but high inventory costs posed a challenge.
- Attending a Dan Kennedy seminar in 1995 introduced him to new marketing concepts that transformed his business.
Entering Information Marketing
- Following Dan Kennedy's advice, Glazer started an information marketing business teaching his methods to other retailers.
- This new venture quickly generated substantial revenue, eventually leading him to acquire Kennedy's business.
Advantages of Information Marketing
- Leverage your knowledge to create information products that multiply your reach and impact.
- Focus on building a business that helps others while achieving financial freedom.