Dan Kennedy's Magnetic Marketing Podcast
The Ultimate Guide To Information Marketing Essentials (1 of 2)
Dec 20, 2024
Bill Glazer, a successful information marketing entrepreneur who pivoted from menswear retail, reveals his journey to becoming an industry leader. He discusses the essentials of identifying a responsive market and packaging information for sales. Glazer emphasizes the importance of mentorship and understanding your audience. He shares insights on the significance of follow-up offers to engage customers and reduce churn. Listeners gain valuable strategies for starting their own information marketing ventures.
42:21
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Quick takeaways
- Information marketing is a resilient business model that thrives during economic shifts by addressing the consistent demand for informative solutions.
- Successful information marketing relies on identifying the target audience first, emphasizing the importance of understanding customer needs over merely product offerings.
Deep dives
The Evergreen Nature of Information Marketing
Information marketing is identified as an evergreen business model that remains relevant and lucrative over time. This is attributed to a consistent need for information that helps individuals find shortcuts and solutions, regardless of the economic climate. For example, people actively seek information even during down economies as they look to improve their skills or learn new strategies. Therefore, the landscape for information marketing continues to thrive, providing opportunities for both new and experienced marketers.
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