
In Depth
Welcome to In Depth, a new podcast from First Round Review that’s dedicated to surfacing the tactical advice founders and startup leaders need to grow their teams, their companies and themselves. Hosted by Brett Berson, a partner at First Round, In Depth will cover a lot of ground and a wide range of topics, from hiring executives and becoming a better manager, to the importance of storytelling inside of your organization. But every interview will hit the level of tactical depth where the very best advice is found. We hope you’ll join us. Subscribe to “In Depth” now and learn more at firstround.com
Latest episodes

55 snips
Dec 5, 2024 • 1h 10min
How Figma taps into taste, simplicity, and storytelling | Yuhki Yamashita (CPO at Figma, ex-Uber, Google, Microsoft)
Yuhki Yamashita, Chief Product Officer at Figma and former product leader at Uber, Google, and Microsoft, shares his insights on product design and storytelling. He discusses Figma’s evolution as a browser-based design tool and the importance of simple yet powerful products. Yuhki emphasizes the need for adaptability when transitioning from big tech to agile environments and the significance of storytelling in product development to engage users. His reflections on the dynamics of teamwork and nurturing taste highlight the journey from good to extraordinary product management.

16 snips
Nov 14, 2024 • 34min
How to find customers in the Dept of Defense: From prototype to the Pentagon | Steve Blank (Hacking for Defense)
Steve Blank, an Adjunct Professor at Stanford and expert in defense innovation, shares his insights on navigating the complexities of selling to the Department of Defense. He emphasizes the stark differences between commercial and military market strategies, detailing how startups can find mission solution fit. Steve discusses common pitfalls startups face and the significance of building key relationships in national security. He also highlights the transformation of Silicon Valley's attitude towards defense founders, offering fresh strategies for success in this unique sector.

Oct 10, 2024 • 1h 10min
Shifting Career Altitudes: Insights from a CPO’s Journey Leading in Nearly Every Function | Anneka Gupta (Rubrik, ex-LiveRamp)
Anneka Gupta, Chief Product Officer at Rubrik and former leader at LiveRamp, shares her insights from nearly two decades in tech. She reveals how LiveRamp skyrocketed from $30M to $200M ARR in just three years. Gupta discusses the balance between specialization and broad expertise, the significance of mentorship, and the complexities of migrating Fortune 500 clients post-acquisition. She also highlights the need for product managers to enhance their commercial sensibility and the value of diverse experiences in product leadership for effective decision-making.

80 snips
Sep 26, 2024 • 1h 6min
How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
Matt Lerner, Founder and CEO of SYSTM and author of "Growth Levers", shares insights on startup growth strategies that have propelled over 200 companies. He discusses identifying key growth drivers and emphasizes the importance of understanding customer needs through 'locksmith moments'. Matt uses case studies like Popsa to illustrate how acknowledging bottlenecks and effective messaging can boost growth. He also highlights the transition to a growth-focused mindset and the pivotal role of leadership in shaping successful organizational strategies.

Sep 19, 2024 • 1h 19min
How to find — and keep — product-market fit | Bob Moore (Co-founder and CEO at Crossbeam, ex-RJMetrics and Stitch Data)
Bob Moore, co-founder and CEO of Crossbeam, shares his insights as a seasoned SaaS entrepreneur. He discusses unique methods for validating startup ideas and lessons learned from navigating product-market fit. Bob highlights the significance of recognizing market shifts and adapting strategies accordingly. He dives into the role of network effects in driving growth and offers specific tips for distribution and collaboration. Additionally, he reflects on the complexities of mergers, specifically the Crossbeam and Reveal integration.

Sep 5, 2024 • 1h 15min
Rebooting Intercom: Eoghan McCabe on Defying Silicon Valley Orthodoxy | Co-founder & CEO
Eoghan McCabe, Co-founder and CEO of Intercom, shares his unique insights into the tech world and company culture. He discusses his return to reshape Intercom into an AI-first platform, emphasizing the importance of intuition and first-principles thinking. Eoghan shares tactical advice on attracting top talent and transforming company culture with ruthless honesty. He critiques current software branding challenges and presents a vision for sustainable growth that diverges from typical Silicon Valley practices.

80 snips
Aug 1, 2024 • 1h 8min
Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)
Krithika Muthukumar, VP of Marketing at OpenAI and former marketing leader at Stripe and Retool, shares her wealth of experience in tech marketing. She reveals Stripe's unique brand identity shaped through meaningful metrics and collaboration. Krithika discusses the importance of craftsmanship in branding and explains how marketing strategies must adapt to various business models. She also highlights personalized trade show engagements that drove Retool's brand awareness and offers invaluable advice for early marketing hires navigating their new roles.

11 snips
Jun 6, 2024 • 1h 5min
Developing technical taste: A guide for next-gen engineers | Sam Schillace (Deputy CTO at Microsoft, creator of Google Docs)
Sam Schillace, Deputy CTO at Microsoft and creator of Google Docs, shares insights on developing technical taste, AI, market timing, and scaling a software company in 2024. He discusses the importance of asking 'what if' questions, lessons on market timing, and the future of AI. The podcast covers topics like developing technical taste, the value of optimism and risk-taking in tech, and the evolution of tech product development.

40 snips
May 30, 2024 • 1h 13min
How to build and scale winning marketplaces | Casey Winters (Eventbrite, Pinterest, Grubhub)
Casey Winters, a growth expert, shares insights on marketplace scaling, product-market fit, and acquiring demand. They discuss the challenges of competing delivery platforms, supplier quality in software marketplaces, and strategies in the car sharing market. The importance of user behavior in consumer-based businesses and common errors in marketplace growth are also explored.

May 16, 2024 • 58min
Lessons from Sentry on scaling DevTools and finding product market fit (again) | Milin Desai (Sentry, VMware, Riverbed)
Milin Desai, CEO at Sentry and former GM at VMware, discusses Sentry's success factors, developer-centric approach, lessons on pricing from VMware, and being an external CEO. They touch on forging successful relationships, transitioning to a BSL license, value-based pricing, targeting forward-thinking developers, building for scale, and reflections on influential figures and lessons learned.