In Depth Inside Guideline's mission to modernize 401(k)s | Building from first principles, finding strategic edges, and rewiring retirement | Kevin Busque (Co-founder and CEO)
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Feb 20, 2025 In this chat, Kevin Busque, co-founder and CEO of Guideline, shares his mission to transform 401(k) plans for small businesses. He discusses how his experiences at TaskRabbit revealed the pitfalls of traditional retirement systems and motivated him to create a user-friendly, transparent platform. The conversation dives into strategic partnerships, especially with Gusto, and the importance of customer feedback in developing their innovative services. Kevin's 'Do the hard thing first' mindset has been key to overcoming challenges and driving Guideline's impressive growth.
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TaskRabbit's 401(k) Participation
- At TaskRabbit, only one-third of employees participated in their 401(k).
- Younger team members weren't engaged, which sparked Kevin Busque’s interest in retirement benefits.
Root of Low Participation
- Kevin Busque realized that the low 401(k) participation wasn't due to employee disinterest.
- It stemmed from a complicated and opaque system that discouraged engagement.
Extensive Research
- Kevin Busque researched the 401(k) industry for 18 months before starting Guideline.
- This research involved reading IRS codes and regulations to understand the complexities of the industry.