Inside Guideline's mission to modernize 401(k)s | Building from first principles, finding strategic edges, and rewiring retirement | Kevin Busque (Co-founder and CEO)
In Depth
Navigating Growth and Integration Challenges
This chapter delves into the evolution of a company as it develops a 401(k) service, focusing on appealing to a diverse customer base that includes both hourly and salaried workers. It emphasizes the impact of integrating with Gusto on refining sales strategies and enhancing user experience while addressing challenges related to hiring and customer engagement. The discussion also covers the transition from hands-on customer relationships to a self-service model, highlighting the significance of auto-enrollment and lead management in driving growth.
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