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Inside Guideline's mission to modernize 401(k)s | Building from first principles, finding strategic edges, and rewiring retirement | Kevin Busque (Co-founder and CEO)

In Depth

CHAPTER

Navigating 401(k) Innovations

This chapter explores the foundational experiences that shaped the development of a new 401(k) tool, highlighting the critical role of customer feedback on hidden fees. It delves into the challenges of integrating 401(k) solutions with payroll systems and the strategic partnerships necessary to enhance customer experience. Additionally, the discussion emphasizes the importance of building a comprehensive financial ecosystem, regulatory understanding, and effective record-keeping in establishing a successful retirement product.

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