In this chat, Kevin Busque, co-founder and CEO of Guideline, shares his mission to transform 401(k) plans for small businesses. He discusses how his experiences at TaskRabbit revealed the pitfalls of traditional retirement systems and motivated him to create a user-friendly, transparent platform. The conversation dives into strategic partnerships, especially with Gusto, and the importance of customer feedback in developing their innovative services. Kevin's 'Do the hard thing first' mindset has been key to overcoming challenges and driving Guideline's impressive growth.