In Depth

Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition | Bill Magnuson (Co-founder & CEO) and Kevin Wang (CPO)

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Feb 6, 2025
Bill Magnuson, co-founder and CEO of Braze, and Kevin Wang, CPO, share their incredible journey from a TechCrunch Hackathon to a $4.4B platform. They discuss insights on the mobile revolution and breaking traditional startup rules. The duo emphasizes the importance of first principles thinking and ethical data practices in tech development. They strategically navigate competition and adapt to market shifts, proving resilience is key in building meaningful customer relationships. Tune in for their fascinating take on growth and innovation!
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ANECDOTE

Chance Encounter

  • Bill Magnuson met Bipul Sinha, who introduced him to Mark Ghermezian, Braze's third co-founder.
  • This chance encounter at TechCrunch Disrupt 2011, sparked Braze's creation.
INSIGHT

Early Mobile Ecosystem

  • In 2011, mobile was nascent; app development was mainly a hobby.
  • Braze's founders firmly believed the mobile app economy would grow significantly despite skepticism.
ADVICE

First Principles Thinking

  • Use first principles thinking to build robust models of how the world works.
  • This helps you make better investment decisions, especially in noisy, rapidly changing markets.
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