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24min chapter
Inside Braze’s blitz to $500M in CARR | Building broad, going global, and outfoxing the competition | Bill Magnuson (Co-founder & CEO) and Kevin Wang (CPO)
In Depth
Building the Foundations of Mobile Engagement
This chapter explores the early stages of developing a mobile engagement platform, focusing on the transition from basic tools to a sophisticated solution for app developers. It discusses the challenges of acquiring customers, adapting to market needs, and the pivotal role of real-time capabilities in enhancing user engagement. The narrative reflects on customer interactions, funding struggles, and the strategic decisions that shaped the company's innovative approach to mobile marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode