Justin is on a mission to help sellers make a bigger commercial impact through the use of automation and technology. This episode it’s, Skynet’s T1000 Terminator, versus C3PO, versus Advanced Android’s.  Connecting and messaging at scale and at speed.Here, Justin shares his vision for the future and for most of us, it’s not pretty.  ·         LinkedIn will be a struggle town.·         Slack is where it’s at·         Gated communities with common goals and thoughts·         Learning and developing together I predict something else; I predict a B2B Sales landscape with a new leader.  A Technology-based expert with the real-world experience and the social clout to effect change at scale – Justin Michael is by far one of the most impressive and challenging people I’ve spoken to. Challenging because he challenges my idea of the future might look like. I can’t refute his position. I certainly can’t deny his passion. Justin has worked at a rate of 1000 – 1 doing the work of 1000 sellers in the time and space of one. A Million emails sent, 6years of pipeline built in just 6months. He has worked at SalesForce, LinkedIn and trained Mike Weinberg’s’ sales development team.  Who trains one of the world’s best sales trainer’s sales teams’? Justin. Let that sink in. You might not like what he has to say – but you can’t ignore it.You’re probably going to need to listen to this episode twice.  Lucky it’s short. Justin Michaelhttps://www.linkedin.com/in/michaeljustin/  Justin Michael Consultingwww.justinmichaelconsulting.com  Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

There was a number of common topics and activities that experts kept telling me were 'must do' strategies in many of the conversations we had over the first 20 episodes.Whether it was a LinkedIn trainer like Brynne Tilman, a profile expert such as Karen Tisdell or a marketer like Joe Apfelbaum or Tim Hyde. On more than one occasion they said the same thing.  So I thought it was worthwhile to bundle all those together to make it easy for you to get the BEST of the first 20.  With 20 episodes now completed we’ve certainly covered some ground. I’ve talked to some real social legends and learnt a bunch of new and valuable stuff.  With thousands of downloads already I have to say thank you to the listers for the support and, please keep on interacting with us both on social and via email. It’s great to hear and see how you are all applying the strategies we uncover here. This episode is a mini wrap up of those previous 19 Episodes and we provide some commentary around the main takeaways from those interviews. But don’t worry, rather than have you listen to me talk endlessly, I’ve enlisted the help of, The COO Of, The Social Revolution, sometime business partner and good friend, Tino Ho. I’m delighted to have Tino join me to co-host this review. The main points we walk through today include. Automation – why are people so wound up about itConnection requests – why are LinkedIn ‘trainers’ so wound up about them (And what really works to improve connection rates – it’s probably not what you think).Video – “how to use” as part of social outreachProfile – Why are we still talking about this.And the network quality over quantity piece. I’m sure you’ll enjoy this slightly different episode and please help us to let everyone who needs to know about this podcast to find it – by liking, sharing and rating us.  We are referencing the work of Joe Apfelbaum, Karen Tisdell, Stuart Turner, Bill McCormick, Tim Hyde and Matt Barnett in this episode. Tino Hohttps://www.linkedin.com/in/tinoho/  The Social Revolution https://www.thesocialrevolution.co/  Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg things as the most important things.Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Let’s face facts, some guests are simply better than others. And, I’ve really been looking forward to talking to Jason. Luckily, Jason certainly didn’t let me down. He has delivered in spades with this conversation. Think I’m exaggerating? Here are just some of the things he shares ‘how to do’ in this episode. ·         Connection requests·         Follow up messages·         Video use as a LinkedIn message tool·         How to become an expert in your industry·         How to create content from a narrow business offering·         What his content strategy is for LinkedIn·         Why you shouldn’t pitch stuff up front (Unless it’s a Lamborghini)·         How to follow up with someone who likes your post on social·         A great tip to get prospects smoothly off social and into email·         Why you should be ‘question stacking’ and·         Teach don’t take. I’ve been following Jason for about 8months and during that time, I have seen his profile rise and his name being mentioned by more and more people, people I hold in high regard. So naturally, I took notice. The thing I really love about Jason is that he is just SO tactical with his content. He goes ‘all in’ with his strategies and his technics. He shares everything upfront whether it be on a social post,  a podcast or anywhere else. Now, this is a hard thing to do because there is always someone who says “that won’t work for me” or you’re wrong’ being so transparent with his strategies, like he is, takes commitment and courage. Well done Jason. Jason Bay is the Chief Prospecting Officer of Blissful prospecting, an Outbound Sales Coach & Trainer and the host of the Think Outside the Script Tour, it was a blast having him on the Best Of Social Selling Podcast. Make sure you have something to take notes with – there is plenty in this episode for everyone. Enjoy. Jason Bayhttps://www.linkedin.com/in/jasondbay/ Think Outside The Script Tourhttps://tour.blissfulprospecting.com/ Blissful prospectinghttps://blissfulprospecting.com/ Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Steven is an in-demand sales consultant and author of Future Proof Selling. (a 2019 Top Sales finalist). He has his own podcast, also called Future proof selling where he discusses the very best and latest sales strategies in play today.  Here on the BOSS podcast, the tables are turned, he is the talent. Steven shares what he thinks sellers should be doing to use social as part of the more complex sale and beyond the starting of prospecting conversations.   Some of the things Steve talks about is how, inside sales, now thanks to COVID, has a bigger piece to play in our sales organizations and how we could be using content more effectively to reengage our clients.  Some great tactic for you to use. Steven Normanhttps://www.linkedin.com/in/growth-coach/ Sales Assessment Toolhttps://growthacumen.com.au/sales-assessment-tool-3/ Growth Acumenhttps://growthacumen.com.au/ Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Tim Hyde is the Founder and ‘Chief Fixer’ at Win More Clients.Tim is also Australia's leading authority on marketing automation. He was literally involved in social media marketing before social media was even a thing.  He is a specialist in helping owners and entrepreneurs of small and medium sized organisations get their time back by installing repeatable marketing systems and processes into their businesses.  This episode is much deeper on the marketing side than any of our previous episodes. If you're looking for your usual quick-fire social selling tactics, you'll be left disappointed on this one.  However, if you're a marketer, a busines owner or an entrepreneur, this will be right up your alley.  Tim shares with us why we need to stop thinking about marketing as a constant grab for new leads and new connections and how we should be trying to deliver and build a deeper level of relationship with those we already know, who are out IDEAL clients and who know who we are.  Of course, I promise I won’t leave you completely empty handed there are some great social strategies as well. Tim Hydehttps://www.linkedin.com/in/timjhyde/ Win More Clientswww.winmorecleints.com.au FREE Resourceshttps://winmoreclients.com.au/resources/Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

High Energy LinkedIn Secrets.With Joe Apfelbaum. CEO of AJAX B2B Marketing agencyAuthor – High Energy Secrets. What does a good podcast guest sound like? How about, someone who is not only an expert in what they do but they know how to present their information in a really powerful and entertaining way. If you’re a podcast host, the less talking you need to do the better, because let’s face facts we are all tuning in to hear what these experts have to say. Joe Apfelbuam (Ap-feel-bawm) is an absolute legend. He has shared so many strategies, so many tips, so many guidelines, so many take aways, it’s incredible, there is literally enough in here for three episodes Put your seat belt on, buckle up, grab a pen and paper and I guarantee you will get at least two or three things you can take action on immediately. Joe is a guru in the B2B marketing space, he has grown business all over the place and you’ll hear why he is so successful in this episode. Joes’ mindset is ‘what gets measured, gets done’.Don’t listen to this episode too late in the afternoon – you might find it hard to get to sleep Before we get started I want to ask you.I’m on a mission to get this podcast into as many sales & marketing professionals hands (or ears) as possible – and I’m going to need your help. If you find this episode to be valuable, please tell you friends, tell your colleagues. Also, please rate and like us on your favourite streaming service. Now lets jump into this weeks episode with Joe Apfelbaum.  Joe Apfelbaumwww.linkedin.com/in/joeapfelbaum/ High Energy Secretshttps://www.amazon.com.au/High-Energy-Secrets-Pounds-Higher/dp/1948363003 Joe’s LinkedIn courses.http://www.evyrgreen.com  Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

What results are people getting, what tools are they using, how do they do it?  Data from those who are actively using automation.  Today's episode is very different to the normal approach we take to our conversations. It's a bit longer and, it's a lot less structured.  Usually we work hard to give you one or two key take away so you can be more successful using social to help you grow your business or your pipeline, immediately.  This week it's a bit different. This week we are talking about "THE ELEPHANT IN THE ROOM' That is - Automation/ AI / or LinkedIn BOTS.  Whilst these technologies are officially BANNED via LinkedIn's terms and conditions it is clear to me many 1000's of users are adopting some form of automation to help them make the most of their social platform activity.  In my research for this episode, I found dozens of tech-tools that could, visit profiles, Auto like content, Auto follow, Auto connect, Send connection requests, send messages, schedule content, scrape emails, guess your mobile number, find your personality type and even place a call to action on your website or your blog and drag viewers back to mine or my blog.   In this episode I'm joined by a couple of guys, 1 is an expert in marketing automation and the other, is a sales guy using LinkedIn automation successfully to help book sales meetings day by day. He will share with us what he does and what results he gets. To reduce the chance he will get in trouble from LinkedIn we have disguised his voice and changed his name.  I've tried to keep this as a straight out discussion ABOUT automation, neither endorsing or criticizing use – rather simply trying to uncover the realities of what is happening and get some reality around the processes people are using and the results they are (Or are not) achieving.  (Some of the) Tech-Tools discussed.https://meetlinda.co/www.dux-soup.comhttps://snip.ly/https://recurpost.com/https://linkedhelper.com/https://www.crystalknows.com/https://www.vidyard.com/www.bonjoro.com/ https://business.linkedin.com/sales-solutions/sales-navigatorhttps://salesloft.com/https://hunter.io/https://buffer.com/https://hootsuite.com/https://www.hubspot.com/https://socialbee.io/ Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Stuart P Turnerhttps://www.linkedin.com/in/stuartpturner/ Secret Guesthttps://www.linkedin.com/in/harvey-specter-76886958/Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

How to use SalesNAV like a Rockstar.  With Chris REED (The only CEO with a Mohawk) CEO of Black Marketing. Chris is a LinkedIn Rockstar and an extremely energetic individual.1600 recommendations, Author of 4 books and is the only CEO with a mohawk. In this episode, Chris shares with us exactly what he does to find and then start conversations, on LinkedIn, with his perfect clients so that we can follow the exact same strategy ourselves. Some of the other things we cover off are  §  How to determine if your connections are interested in talking with you §  How you should promote yourself§  Why recommendations on LinkedIn are better than your website testimonials§  What is your personal Mohawk§  How to find people who are actually on LinkedIn§  Why you need SalesNAV teams and why it’s much better than recruiter§  Why you need to post content on LinkedIn right now.   Chris J “The Only CEO with a Mohawk” Reedhttps://www.linkedin.com/in/b2bsocialmarketing/ LinkedIn SalesNAV Smart linkshttps://business.linkedin.com/sales-solutions/product-update/smart-links Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co Bonjorowww.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Karen Tisdell, Australia's leading LinkedIn profile specialist, discusses the significance of small details in your LinkedIn profile and provides tips on optimizing it. She emphasizes the impact of profile components on others' perception of you. They also talk about the importance of a strong profile for salespeople, the time difference in buying, lower barriers to entry on LinkedIn, and focusing on customers rather than oneself.

Jay has the kind of profile many LinkedIn trainers will tell you NOT to have. Yet, Jay is active on LinkedIn with lots of connections and lots of interaction. If I had a photo of what not to do versus what you should do – Jay's profile would be what NOT to do.  You will quickly hear why Jay is able to disregard all the rules on LinkedIn and still be super successful. He's an absolute natural. Jay's recommendations read like a who's who of sales, James Muir, Steve Hall, Steve Burton, James Buckley. That's because he is so revered by so many. He is simply a one of kind guy.  Jay and I had a great time on this pod and I dare you to get through this episode without cracking a big smile if not a huge belly laugh. We cover all aspects of sales and social on this one – lots of great takeaways and there are too many to single out just one.  To be honest, I was very scared about how this episode might go. I did my usual preparation but, as you'll hear, after some research all I had was a couple of recent posts and a bunch of dead ends.   The big takeaway for me and, I hope for many of you, is that you can often just forge your own path. If you're being true to yourself, you have a message people will appreciate and will respond to.   There are so many ways to make social selling work for you. Jay shows us another way we've not explored before.  Before we jump into this episode, again, thank you to all of those of you who continue to interact with the podcast and with me on LinkedIn. Keep it coming and don’t be shy to send us a share or a like here and there. I really appreciate everyone who participates and listens. Enjoy a laugh with Jay.   Jay Jensenhttps://www.linkedin.com/in/jay-jensen-45b88686/ The 'late for work' posthttps://www.linkedin.com/posts/jay-jensen-45b88686_sales-linkedin-sizeisimportant-activity-6683770486465331200-z0qx  Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co  www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting