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Best Of Sales Skills Podcast
Profile Secrets from Australia's Leading LinkedIn Profile Specialist - Karen Tisdell.
Jul 26, 2020
Karen Tisdell, Australia's leading LinkedIn profile specialist, discusses the significance of small details in your LinkedIn profile and provides tips on optimizing it. She emphasizes the impact of profile components on others' perception of you. They also talk about the importance of a strong profile for salespeople, the time difference in buying, lower barriers to entry on LinkedIn, and focusing on customers rather than oneself.
43:14
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Quick takeaways
- The podcast emphasizes the importance of creating a compelling LinkedIn headline that addresses the needs and challenges of your target audience, using strong action words and avoiding generic terms.
- The episode highlights the significance of utilizing strong visuals in your LinkedIn background banner to enhance your profile's visual appeal and reinforce your professional identity, selecting images that represent your industry and convey the problems you solve.
Deep dives
Pay Attention to the Small Details
The podcast episode emphasizes the importance of paying attention to small details in your LinkedIn profile to create a cohesive and engaging image. These small details, such as your profile picture, headline, and background banner, can contribute to the overall impression you make on others. It is crucial to present yourself in an approachable and trustworthy manner, with a clear focus on addressing your customers' problems and presenting yourself as a solution. The episode highlights the significance of creating a compelling headline that showcases who you help, how you help, and the results you provide. It also stresses the importance of a well-crafted about section, written in the first person, that demonstrates your genuine interest in your customers' needs and aspirations. Furthermore, the episode advises using the experience section to highlight your expertise and showcase your organization's value proposition. Overall, the episode emphasizes the importance of crafting a strong and cohesive LinkedIn profile that attracts and engages potential clients.
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