Profile Secrets from Australia's Leading LinkedIn Profile Specialist - Karen Tisdell.
Jul 26, 2020
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Karen Tisdell, Australia's leading LinkedIn profile specialist, discusses the significance of small details in your LinkedIn profile and provides tips on optimizing it. She emphasizes the impact of profile components on others' perception of you. They also talk about the importance of a strong profile for salespeople, the time difference in buying, lower barriers to entry on LinkedIn, and focusing on customers rather than oneself.
The podcast emphasizes the importance of creating a compelling LinkedIn headline that addresses the needs and challenges of your target audience, using strong action words and avoiding generic terms.
The episode highlights the significance of utilizing strong visuals in your LinkedIn background banner to enhance your profile's visual appeal and reinforce your professional identity, selecting images that represent your industry and convey the problems you solve.
Deep dives
Pay Attention to the Small Details
The podcast episode emphasizes the importance of paying attention to small details in your LinkedIn profile to create a cohesive and engaging image. These small details, such as your profile picture, headline, and background banner, can contribute to the overall impression you make on others. It is crucial to present yourself in an approachable and trustworthy manner, with a clear focus on addressing your customers' problems and presenting yourself as a solution. The episode highlights the significance of creating a compelling headline that showcases who you help, how you help, and the results you provide. It also stresses the importance of a well-crafted about section, written in the first person, that demonstrates your genuine interest in your customers' needs and aspirations. Furthermore, the episode advises using the experience section to highlight your expertise and showcase your organization's value proposition. Overall, the episode emphasizes the importance of crafting a strong and cohesive LinkedIn profile that attracts and engages potential clients.
Utilize Strong Visuals in Your Background Banner
The episode encourages utilizing strong visuals in your LinkedIn background banner to enhance your profile's visual appeal and reinforce your professional identity. By selecting images that represent your industry or convey the problems you solve, you can make a memorable impression on viewers. It is essential to avoid generic or unrelated images, such as beaches or city skylines, as they may convey disconnect or lack of professionalism. Additionally, the episode suggests incorporating contact details, such as email addresses or website links, in the background banner to facilitate easy communication with potential clients. By leveraging the background banner effectively, you can further differentiate yourself and leave a lasting impression on visitors to your profile.
Craft an Engaging Headline that Addresses Customer Needs
The podcast episode stresses the significance of creating a captivating LinkedIn headline that addresses the needs and challenges of your target audience. A well-crafted headline should clearly communicate who you help, how you help them, and the positive outcomes you deliver. It is crucial to avoid jargon and generic terms, such as 'business development' or 'sales,' and instead use strong action words that resonate with your audience. By adopting a customer-centric approach and focusing on the problems you solve, your headline becomes a powerful tool in capturing attention and conveying value to potential clients. The episode highlights the importance of keeping the headline concise, impactful, and aligned with your overall branding and messaging.
Optimize Your About Section for Client Engagement
The episode emphasizes the importance of optimizing your LinkedIn About section to engage potential clients and communicate your value proposition effectively. The About section should be written in the first person, allowing you to speak directly to your audience. It should focus on your customers' problems and how you uniquely solve them. By adopting a customer-centric approach and showing genuine interest in their needs, you can establish trust and connect with your audience on a deeper level. The episode advises avoiding generic descriptions and instead demonstrating your passion for your industry and the problems you address. Additionally, it encourages clearly highlighting your contact details within the About section to make it easy for potential clients to connect with you. By crafting a compelling and customer-focused About section, you can effectively communicate your expertise and build credibility.
Karen Tisdell, is probably Australia's leading LinkedIn profile specialist. Karen has been ranked one of the top LinkedIn trainers across APAC and has been included on many 'best of lists' over the years
Karen is in high demand and highly successful.
In this episode Karen takes us deep into the various parts of our profile that, whilst on the surface, might look to be unimportant, actually have a big impact on how we are perceived by others on the platform.
When you ask someone for a meeting/ conversation , Sales force say 83% of people view your profile as part of their research to decide whether to have that conversation or not. Your profile is the key to ensuring you get that yes.
There is no surprise that every single person we've had on the podcast has said – it all starts with a great profile.
So, the question begs, what do we do and how do we do that?
Karen, takes us through the main components step-by-step. This is a lovely 'explainer' for those of you who need to build a profile OR a good checklist for those who THINK they have a great profile already. I must admit to going back into my profile after listening to this episode and making a few changes myself.
Before we jump into the chat with Karen, I need to say thank you to all of you who continue to support the podcast. The listener base is growing and we are keen to get the message out. Please like, share these episodes to help others find us. And of course a big thank you to our corporate supporter @Bonjoro
