Bill McCormick is a social selling trainer from Social Sales Link.In this episode, we discuss how to create a conversation from almost every connection request you receive. It’s a great play. Bill has some very strong feelings about connection requests and network building which I found really easy to agree with.  Having recently spoken to both Bill and Brynne Tillman, recently I really like the way these two keep social interaction and engagement as simple as possible. Why create a massive marketing or campaign strategy when we don’t need one to start valuable conversations. I’m 100% sure you’ll love the simplicity of Bills’ ideas. I’m delighted to announce a treat for our supporters and regular listeners. Bonjoro, the video application that increases your response rates by 200 x 300%, has allowed us to provide a coupon code exclusively for our BOSS listeners.  I’ve been using Bonjoro for years and completely endorse it.Listeners can now get a massive 20% off ANY Bonjoro membership by simply using the code BOSS20 at check out. Thanks to the wonderful crew at Bonjoro for the support. Now across to the conversation with Bill McCormick  Bill McCormickhttps://www.linkedin.com/in/billmccormicksocialsaleslink/ Social Sales Linkhttps://socialsaleslink.com/ Atomic Habitshttps://www.booktopia.com.au/atomic-habits-james-clear/book/9781847941831.html Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.comCoupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Phil Gerbyshak.  Value before volume. Turn your birthday notifications ON to start conversations. Phil is a gun sales trainer, social expert and inside sales specialist. He is training people all day every day to be better at sales, it’s his thing and it shows. It was a real blast to have him on the podcast sharing some truly great strategies that we can put into practise and stand out right away. Whilst, I have not yet implemented his secret ‘birthday strategy’ I certainly intent to. He also shares his 3 x H’s and 3 x I’s strategy which is almost a complete sales strategy all on it’s own. You could take this strategy and apply it regardless of whether it be on social or via traditional selling. I love it. Phil is an author of 5 books and with articles published in countless magazines and websites, Phil is a true thought leader in the sales space. I was very honoured to have him on the podcast. I’m sure you’ll love this episode as it’s jam packed full of great tactics and ideas. I’m delighted to announce a treat for our supporters and regular listeners. Bonjoro, the video application that increases your response rates by 200 x 300%, has allowed us to provide a coupon code exclusively for our BOSS listeners.  Listeners will now get 20% off ANY Bonjoro membership by simply using the code BOSS20 at check out. Thanks to the wonderful crew at Bonjoro for the support. Grab more details at Bonjoro.com Phil Gerbyshakhttps://www.linkedin.com/in/philgerb/ Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Mark McInnes - Sales Trainingwww.Markmc.co www.Bonjoro.com Coupon – BOSS20 Tactical Pipeline Growthwww.markmc.co/tpg  We are very pleased to announce a treat for our supporters and regular listeners. Bonjoro, the video application that increases your response rates by 200 x 300% has allowed us to provide a coupon code exclusively for our listeners.  Listeners will now get 20% off ANY Bonjoro membership by simply using the code BOSS20 at check out. Thanks to the wonderful crew at Bonjoro for the support.Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

A cold call expert, a couple of marketers and a social guy. How to get a prospect on the phone and off social, step by step. We spitball a few ideas about how to take social activity and frame that into an outbound – warm call.Chris Justice, our cold call expert, shares some calling ideas after the marketers Tino HO & Stuart P Turner tell us how to find and engage with prospects on social. This episode attempts to track a path from finding a perfect prospect on social, building some presence and then reaching out for a chat on the phone. A full prospecting on the social journey. We come up with some ideas you can use yourself. A slightly longer episode as we have four of us on the pod and everyone wants to get their share of mic-time. You will note, I have a new microphone with the gain turned up just a little too high – so there are a few cracks and pops, apologies. I promise I already have it dialled in for the next episode. Bonjoro are a valued partner of the BOSS podcast and you can get access to their premium tools with our 20% off code BOSS20 or access their free plan via bonjoro.com   Chris Justicehttps://www.linkedin.com/in/chris-a-justice/ Tino Hohttps://www.linkedin.com/in/tinoho/ Stuart P Turnerhttps://www.linkedin.com/in/stuartpturner/ Binary Mhttps://binarym.co/ Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/www.Markmc.co Tactical Pipeline Growthwww.markmc.co/tpg Bonjorowww.Bonjoro.com  Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Incorporating video messaging, as part of your sales process, has been growing in popularity even well before isolation. Why is video working so well?  More people are likely to open videos in their WFH environment (probably due to being less concerned about the noise inside an office)  And there is an increase of sellers sending video messaging, mostly due to the reduction in our ability to hold face-to-face meetings. So, it's no wonder video is going ballistic. I've used video messaging on and off since early 2017 and I've increased the use of video in my outbound on social in the last few months simply because it gives me the best results. It's personalised, quick to produce and most importantly gives very high response rates.  Matt Barnett, CEO and Papa bear of Bonjoro, joins me on the pod to share some examples of how his clients are using video really well in their sales process. Most interesting for me was the applications he is seeing in customer retention and advocacy.  There are lots of great examples of how to use video across all parts of the sales process in this episode. I'm sure you'll like it.   In the meantime, check out the conversation with Matt Barnett from Bonjoro  Matt Barnett.https://www.linkedin.com/in/mbjbarnett/ Bonjoro Playbookhttps://www.bonjoro.com/videofunnelplaybook  Bonjorowww.bonjoro.com Mark McInneshttps://www.linkedin.com/in/mark-mcinnes/ Tactical Pipeline Growthwww.markmc.co/tpg Mark Mcinnes – Sales Trainingwww.markmc.co Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Daniel Disney is a likable guy, with more than 10 million people consuming his social content every month, he certainly knows how to build an audience, yet... his strategies are surprisingly accessible for everyone regardless of the size of your audience.   In this episode, Dan shares what our daily LinkedIn and Social selling routines should look like as well a couple of really nice engagement strategies that have worked well for him in the past. Including a story that he only shares inside his personal training sessions.   A big shout out to Con Soditis, for being a great supporter of the podcast as well as proving a nice rating on Apple. Con, I know you listen to every episode, send me a DM with your address and I'll send you a copy of my new book Tactical Pipeline growth.  TPG, shows you how to build sales pipeline quickly and ethically. It’s a must read for all sales reps and sales leaders  If you'd like a copy of the book yourself, you can either grab a copy from my website markmc.co/tpg, through Amazon or your usual book supplier. If you'd like to win a copy? Simply provide some great feedback and social support either on LinkedIn or on one of the podcast services and I'll pick one new person every week to give a signed book too.   Daniel Disneyhttps://www.linkedin.com/in/danieldisney/ Dan’s Book – The Million-Pound LinkedIn Messagewww.amazon.com.au/Million-Pound-LinkedIn-Message-Daniel-Disney/dp/1086321561  Mark McInneshttps://www.linkedin.com/in/mark-mcinnes Tactical Pipeline Growthwww.Markmc.co/tpg  Mark McInnes – Sales Trainingwww.Markmc.co Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Brynne is the absolute master at creating warm introductions and referrals through LinkedIn.    In her past, professional life as a sales professional, Brynne always looked for the fastest and most effective way to create new sales conversations with her prospects. Referrals! Brynne has continued this approach with her award winning LinkedIn strategy.  Einstein said, make something as simple as possible but not simpler.  The genius of Brynne's approach is that there is little need to build lots of content, become a LinkedIn expert or spent lots of hours liking and commenting on posts. It's all about leveraging your connections and execution of a simple outreach message. This is something most reps can put into action immediately.   Brynne is someone I connected with very early on in my social selling journey and she has been instrumental in helping me build a strong social outreach methodology. There are very few people who can hold a candle to her in relation to her LinkedIn and social selling knowledge. She is at the very top of her field. As a point of note, Brynne even advises LinkedIn on LinkedIn – I know, impressive huh. Brynne's book www.Linkedinbook.info    Brynne Tillman https://www.linkedin.com/in/brynnetillman/  Mark McInnes https://www.linkedin.com/in/mark-mcinnes/ Tactical Pipeline Growth www.markmc.co/tpg  Social & sales skill course information www.markmc.co   Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

This podcast keeps getting better and better. I caught up with Cynthia Barnes recently for a chat.  LinkedIn Top Sales InfluencerCynthia is a LinkedIn top sales influencer, Keynote speaker and Founder of National Association of Women Sales People (NAWSP). Cynthia shared, with great patience, all of her LinkedIn strategies and explained the why and the how of each social selling step so clearly any of us could follow her process.  Effective Social Sales StrategyI'm starting to see is a pattern forming. Everyone who has a sales strategy is very good on Social has a clear strategy that they follow – everyone's is a little different, but they have a strategy and then they execute at about 75 – 80% effectiveness. And I think this is the key.  Podcast Masterclass SeriesThis podcast is really starting to take shape, our download numbers are rising every week and I have some fantastic people lined up to chat with, as well as some really interesting ideas for our Masterclass series.  Messages to MarkTo all of those who are in sales or marketing and sending messages in, thank you for your input, keep them coming we really appreciate the acknowledgement. If you like to get in contact, please do simply reach out to me either on LinkedIn or via my website www.markmc.co   But for now, let's hear Cynthia talk about her LinkedIn digital selling strategy. I'm sure you'll enjoy the clarity she brings to her process.   Social Media LinksCynthia Barnes https://www.linkedin.com/in/cynthiabarnes/   National Association of Women Sales Professionals https://www.linkedin.com/company/nawsp/  Mark McInnes https://www.linkedin.com/in/mark-mcinnes/  Mark McInnes – Sales Training https://markmc.co/ Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

Expert Series: Dino Pacella. Building a Reputation on Social MediaDino has built a very strong following on social in a very short period of time. Initially, he was one of those, who he says ‘was doing social all wrong’ and, with a bit of tough love, managed to turn his social activity around and is now an absolute master of the social space. Dino has 120,000 followers across multiple social channels, yet he keeps his clothes on and doesn’t swear. (much) How does he do it? Dino shares with us an outline of his social routine and the strategy he uses to keep all those followers and connections engaged. Dino Pacella:LinkedInhttps://www.linkedin.com/in/dinopacellaofficial/ Twitter@DinoPacella YoutubeYoutube.com/c/DinoPacella  InstagramDinopacellaofficial  Mark McInneswww.linkedin.com/in/mark-mcinnes  BOSS Podcast - LinkedInwww.linkedin.com/company/best-of-social-selling/ Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

In the first of our Expert Series, James Michael from Justified Talent is our expert guest. With the current COVID situation many sales reps now find themselves looking for work options. James is recruiter with a difference, he has a focus on the SMB-Mid Market space and specialises in sales reps. Here, he shares with us, what we need to be doing to help us position ourselves to be best placed to get a new role. Key topics covered include.            What should I put on my profile?            Where do I look?            How do I engage with those I want to work with?            80% of roles will not be advertised – how do I get access to those? James Michael.https://www.linkedin.com/in/jamesmichael-salesrecruiter-small-business-advisor/ Justified Talent.https://justifiedtalent.com/ Mark McInnes.https://www.linkedin.com/in/mark-mcinnes/ Mark McInnes – Sales Traininghttps://markmc.co/Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting

There are a number of common MISTAKES most people make on LinkedIn when they start their social selling journey. As usual we ask the ‘masterminds’ Tino Ho and Stuart P Turner from BinaryM, what are the biggest mistakes people make and what should people do instead.Catch all versions of me here.https://linktr.ee/markmcinnes LinkedIn profileVIP sales mailerTactical Pipeline GrowthBOSS Podcast1 on 1 Consulting