The FPC Podcast

In this engaging chat, Mark Zagorski, CEO of DoubleVerify, shares his vast experience in ad tech, including pivotal moments like creating the first ad banner for AT&T. He discusses the rapid evolution of the industry and the crucial role of trust and innovation in building effective partnerships. Mark also dives into DoubleVerify's strategic investments to connect with early-stage companies and sheds light on the contrasting landscapes of digital advertising in the U.S. and Europe. It's a fascinating look at the future of advertising and technology!

Shane Shevlin, CEO and Co-Founder of Bedrock Platform, discusses his journey in the ad tech sector and the impact of recent mergers and acquisitions, like WPP's purchase of Infosum. He shares insights on the evolving landscape shaped by global trade dynamics and geopolitical factors. The conversation emphasizes the rise of curation in ad tech, focusing on quality media buying. Shane also highlights Bedrock's role in the ecosystem and upcoming investment opportunities, reflecting a promising outlook for localized advertising technology solutions.

00:00 Introduction and Industry News10:00 Mathieu Roche and ID5 Overview20:01 Funding Journey and Challenges24:04 Acquisitions and Market Trends31:56 Agency Success in Acquisitions Hosted on Acast. See acast.com/privacy for more information.

00:00 Introduction to Scope3 and Anne Coghlan02:30 Anne's Journey in Ad Tech04:02 Scope3's Mission and Sustainability Focus06:42 Fundraising Experience in Ad Tech09:06 Latest Product Launches and Innovations13:22 The Role of Super Signal Aggregators18:31 Partnerships and Collaborations23:38 Future Vision and Market Positioning Hosted on Acast. See acast.com/privacy for more information.

Discover T-Mobile's bold $175 million acquisition of Bliss, pushing the boundaries of privacy-centric ad tech. Explore Publicis's strategic purchase of Lotame and its ripple effects in the industry. Dive into the evolution of ad technology, focusing on supply path optimization and the rise of super signal aggregators. Learn how AI is reshaping product development while highlighting the need for caution in its implementation. This insightful discussion explores the ongoing balance between innovation and safety in the ever-evolving ad landscape.

Chapters00:00 Introduction03:00 IPO Trends in Ad Tech06:09 Mountain's IPO Plans and Market Dynamics08:59 DoubleVerify's Acquisition of Rockerbox11:56 The Evolution of Ad Tech and Signal Aggregation14:50 Keith's Journey with Lockr17:59 Navigating Privacy Regulations in Ad Tech20:56 The Role of Investors and The Importance of Good Communication 23:50 Lockr's Product Evolution27:01 Closing Thoughts and Future Outlook Hosted on Acast. See acast.com/privacy for more information.

Discover the journey behind a bold adtech investment venture that recognized an underserved market four years ago. The discussion highlights challenges in digital advertising funding, especially in Europe, and the unique, community-driven approach that sets them apart. Learn about the transition to a larger fund and the innovative Venture Studio aimed at supporting emerging operators. The evolution of a blog into a thriving media business also showcases the dynamic nature of the industry, emphasizing collaboration and strategic growth in a rapidly changing landscape.

Paul Silver, Global President of Corp Dev at MIQ, shares insights from his extensive experience in ad tech. He discusses StackAdapt's impressive $235M funding, emphasizing its focus on mid to long-tail agencies. The conversation shifts to Kevel's acquisition of Nexa, exploring its impact on European ad tech. Silver highlights the evolution of retail media, MIQ's strategic corporate development, and the growing influence of AI on advertising. He also hints at the future trajectory of MIQ amidst a rapidly changing digital landscape.

The hosts dive into the exciting world of ad tech with tvScientific's impressive $25M funding round. They discuss the major Teads-Outbrain merger, highlighting the shifting dynamics in CTV advertising and its opportunities for small businesses. Coinbase's acquisition of Spindl takes center stage, revealing the potential for a new advertising network in the cryptocurrency space. The conversation wraps up with insights into the entrepreneurial challenges of launching blockchain-focused ventures and the role of innovation in this rapidly evolving market.

00:00 Introduction to Evorra and Aaron Ritoper02:49 The Evolution of Data Privacy in Ad Tech06:11 Optimal's Series A Acceleration and Market Implications08:52 Evorra's Unique Selling Proposition in Data Collaboration11:56 Data Partnerships and Audience Activation14:49 AI's Role in Data Management and Optimisation20:54 The Impact of AI on Ad Tech and Market Dynamics27:02 Evorra's Growth Strategy and Future Outlook Hosted on Acast. See acast.com/privacy for more information.