The FPC Podcast

Rob McLaughlin, CEO and Co-founder of AUDIENCES, dives into the significance of first-party data in advertising. He shares insights on underutilization in media buys and the innovative tech his company offers to enhance data security. The conversation touches on navigating the competitive landscape, ambitious growth plans including a leap from $1M to $6M in recurring revenue, and strategic partnerships in sectors like pharmaceutical and medtech. McLaughlin's vision for the future emphasizes the need for clear data ownership and collaboration in the ad tech industry.

Andrew Casale, Founder of Index Exchange, shares his lifelong passion for ad tech, having started in the industry as a teenager. He discusses the launch of Fund 2, aimed at investing in innovative ad tech startups, backed by Index's strategic insights. Topics include the evolution of Index Exchange, the shift towards sell-side innovations, and the impact of AI on advertising practices. Casale also touches on the potential for future IPOs and the importance of fostering capital-efficient, differentiated companies in the fast-paced ad tech landscape.

00:00 Introduction to Brian Wieser and His Background03:02 Impact of Tariffs on Digital Advertising05:45 De-globalization and Its Effects on Advertising09:13 Emerging Opportunities in European Markets12:05 Perception Issues in Advertising15:00 The Role of Advertising in Business17:54 The Future of Agencies and Services20:54 Under-appreciated Trends in Media and Advertising Hosted on Acast. See acast.com/privacy for more information.

Matthew Goldhill, CEO and founder of Picnic, dives into the fascinating world of ad tech. He shares insights from Picnic's fundraising journey, emphasizing strategic sales and the importance of media quality in today's landscape. Goldhill discusses how evolving algorithms and AI are reshaping media optimization. He also highlights the significance of curation in enhancing ad placements and maintaining brand perception, reflecting on recent trends in mergers and partnerships that are steering the industry forward.

Discover the launch of an exciting new venture studio designed to support early-stage companies in ad tech and media. Hear about innovative incubation strategies and the importance of building an expert network. The hosts dissect traditional accelerator models while exploring new funding opportunities, including a fresh SEIS eligible fund. With insights on investor perspectives and a focus on collaboration, this discussion lays the groundwork for creating a robust ecosystem that empowers both founders and investors to thrive.

In this engaging chat, Mark Zagorski, CEO of DoubleVerify, shares his vast experience in ad tech, including pivotal moments like creating the first ad banner for AT&T. He discusses the rapid evolution of the industry and the crucial role of trust and innovation in building effective partnerships. Mark also dives into DoubleVerify's strategic investments to connect with early-stage companies and sheds light on the contrasting landscapes of digital advertising in the U.S. and Europe. It's a fascinating look at the future of advertising and technology!

Shane Shevlin, CEO and Co-Founder of Bedrock Platform, discusses his journey in the ad tech sector and the impact of recent mergers and acquisitions, like WPP's purchase of Infosum. He shares insights on the evolving landscape shaped by global trade dynamics and geopolitical factors. The conversation emphasizes the rise of curation in ad tech, focusing on quality media buying. Shane also highlights Bedrock's role in the ecosystem and upcoming investment opportunities, reflecting a promising outlook for localized advertising technology solutions.

00:00 Introduction and Industry News10:00 Mathieu Roche and ID5 Overview20:01 Funding Journey and Challenges24:04 Acquisitions and Market Trends31:56 Agency Success in Acquisitions Hosted on Acast. See acast.com/privacy for more information.

00:00 Introduction to Scope3 and Anne Coghlan02:30 Anne's Journey in Ad Tech04:02 Scope3's Mission and Sustainability Focus06:42 Fundraising Experience in Ad Tech09:06 Latest Product Launches and Innovations13:22 The Role of Super Signal Aggregators18:31 Partnerships and Collaborations23:38 Future Vision and Market Positioning Hosted on Acast. See acast.com/privacy for more information.

Discover T-Mobile's bold $175 million acquisition of Bliss, pushing the boundaries of privacy-centric ad tech. Explore Publicis's strategic purchase of Lotame and its ripple effects in the industry. Dive into the evolution of ad technology, focusing on supply path optimization and the rise of super signal aggregators. Learn how AI is reshaping product development while highlighting the need for caution in its implementation. This insightful discussion explores the ongoing balance between innovation and safety in the ever-evolving ad landscape.