The FPC Podcast
Episode 18: Launch of FirstPartyStudio
Apr 29, 2025
Discover the launch of an exciting new venture studio designed to support early-stage companies in ad tech and media. Hear about innovative incubation strategies and the importance of building an expert network. The hosts dissect traditional accelerator models while exploring new funding opportunities, including a fresh SEIS eligible fund. With insights on investor perspectives and a focus on collaboration, this discussion lays the groundwork for creating a robust ecosystem that empowers both founders and investors to thrive.
36:52
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Quick takeaways
- The First Party Studio aims to nurture early-stage ad tech companies by providing essential resources and expert guidance for their growth.
- By introducing SEIS-eligible funding opportunities, the studio enhances the investment landscape and attracts both investors and startups.
Deep dives
Introduction of First Party Studio
A major development in the ad tech sector is the establishment of the First Party Studio, designed to nurture early-stage ad tech and martech companies. This initiative stems from the experiences gained while incubating previous projects, notably Bedrock and Context Media. The studio represents a strategic move to create a centralized hub capable of efficiently aligning the needs of fund portfolio companies with the wider ecosystem of investors, publishers, and agencies. The goal is to provide valuable resources, expertise, and opportunities for collaboration to foster innovation within the industry.
