The FPC Podcast Episode 22: Q&A with Rob McLaughlin, CEO & Co-founder, AUDIENCES
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Jul 2, 2025 Rob McLaughlin, CEO and Co-founder of AUDIENCES, dives into the significance of first-party data in advertising. He shares insights on underutilization in media buys and the innovative tech his company offers to enhance data security. The conversation touches on navigating the competitive landscape, ambitious growth plans including a leap from $1M to $6M in recurring revenue, and strategic partnerships in sectors like pharmaceutical and medtech. McLaughlin's vision for the future emphasizes the need for clear data ownership and collaboration in the ad tech industry.
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First-Party Data Underutilization
- Only about 3% of media buys are informed by first-party data due to privacy, security, and technical challenges.
- Audiences' cloud-native solution integrates within advertiser infrastructure to safely leverage up-to-date first-party data for advertising.
Data Privacy and Integration Advantage
- Customer data platforms require copying data to third parties, raising privacy and security risks.
- Audiences runs inside advertiser infrastructure, enabling zero-risk, real-time data usage with current consents.
Real-Time Data Drives Campaign Success
- Real-time access to first-party data enables fast updates to customer segments, improving compliance and marketing outcomes.
- This capability allows launching campaigns safely in complex industries like gambling and expands advertising channels like CTV.