Rob McLaughlin

CEO & Co-founder of AUDIENCES, a first-party data solution. He has a background in data management and advertising, with experience at Sky and as a consultant for major brands.

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Jul 2, 2025 • 28min

Episode 22: Q&A with Rob McLaughlin, CEO & Co-founder, AUDIENCES

Rob McLaughlin, CEO and Co-founder of AUDIENCES, dives into the significance of first-party data in advertising. He shares insights on underutilization in media buys and the innovative tech his company offers to enhance data security. The conversation touches on navigating the competitive landscape, ambitious growth plans including a leap from $1M to $6M in recurring revenue, and strategic partnerships in sectors like pharmaceutical and medtech. McLaughlin's vision for the future emphasizes the need for clear data ownership and collaboration in the ad tech industry.

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