Episode 22: Q&A with Rob McLaughlin, CEO & Co-founder, AUDIENCES
The FPC Podcast
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Exploring the Sales Cycle and Growth Strategies in B2B Software
This chapter explores the sales cycle of B2B enterprise software, focusing on the advantages of an annual payment model for cash flow. It also discusses the importance of a diverse client pipeline and outlines fundraising strategies to drive growth in sales, marketing, and product development.
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