Harnessing First-Party Data in Advertising

This chapter features a discussion with a software CEO on leveraging first-party data for advertising, exploring the company's mission and growth amidst data privacy challenges. It highlights the shocking underutilization of first-party data in media buys and introduces a cloud-native application designed to enhance data security and integration. The conversation also addresses the competitive landscape of data onboarding and the innovative advancements in advertising technology that empower organizations to optimize their marketing strategies.