The FPC Podcast Episode 19: Matthew Goldhill, CEO of Picnic
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May 14, 2025 Matthew Goldhill, CEO and founder of Picnic, dives into the fascinating world of ad tech. He shares insights from Picnic's fundraising journey, emphasizing strategic sales and the importance of media quality in today's landscape. Goldhill discusses how evolving algorithms and AI are reshaping media optimization. He also highlights the significance of curation in enhancing ad placements and maintaining brand perception, reflecting on recent trends in mergers and partnerships that are steering the industry forward.
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Early Mentorship Helped Founding
- Matthew Goldhill shared how Matt Byrne helped him understand P&L and cash flow early on before starting Picnic.
- This early mentorship and support were crucial in the company's founding phase.
Rise of Custom Algo for Media Quality
- Custom algorithm and AI-driven optimization are driving a shift towards better media quality signals.
- Integration across multiple platforms makes companies like GreenBids valuable acquisition targets.
Founder Sells to Scale Sales
- GreenBids founder sold to Perrion for access to a large, established American sales team.
- Matthew sees this as a win-win, enabling rapid scale and boosting Perrion's top and bottom lines.