Navigating Ad Quality and Technology Evolution

This chapter explores the evolution of a business focused on high-quality media and ad formats, particularly influenced by changes in Google's AMP protocol. It delves into the development of PIQ technology for assessing inventory quality, combining user experience metrics with offline data to enhance ad placements. The discussion also touches on the significance of curation in the data industry, emphasizing how the platform aids agencies in identifying high-quality domains, which ultimately impacts brand perception and campaign performance.