The FPC Podcast Episode 17: Q&A with Mark Zagorski, CEO of DoubleVerify
13 snips
Apr 16, 2025 In this engaging chat, Mark Zagorski, CEO of DoubleVerify, shares his vast experience in ad tech, including pivotal moments like creating the first ad banner for AT&T. He discusses the rapid evolution of the industry and the crucial role of trust and innovation in building effective partnerships. Mark also dives into DoubleVerify's strategic investments to connect with early-stage companies and sheds light on the contrasting landscapes of digital advertising in the U.S. and Europe. It's a fascinating look at the future of advertising and technology!
AI Snips
Chapters
Transcript
Episode notes
Mark's Early Ad Tech Days
- Mark Zagorski started in ad tech in 1997 at Modem Media, developing the first commercial ad banner for AT&T.
- Early tech limitations meant they couldn't view much creative work until high-speed internet was available.
Protection Drives Performance
- DoubleVerify evolves from merely protecting ads to enhancing performance by eliminating non-viewable and fraudulent ads.
- Protection and performance combined help brands spend more efficiently and effectively.
Comprehensive Cross-Platform Coverage
- DoubleVerify aims to provide monitoring across every impression an advertiser buys and on every platform.
- This unique coverage helps advertisers optimize spend across diverse channels and verticals.