The FPC Podcast
Episode 17: Q&A with Mark Zagorski, CEO of DoubleVerify
Apr 16, 2025
In this engaging chat, Mark Zagorski, CEO of DoubleVerify, shares his vast experience in ad tech, including pivotal moments like creating the first ad banner for AT&T. He discusses the rapid evolution of the industry and the crucial role of trust and innovation in building effective partnerships. Mark also dives into DoubleVerify's strategic investments to connect with early-stage companies and sheds light on the contrasting landscapes of digital advertising in the U.S. and Europe. It's a fascinating look at the future of advertising and technology!
30:32
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The ad tech landscape is rapidly evolving with significant M&A activity, creating complexity and opportunities for both startups and established companies.
- DoubleVerify is transitioning from solely verification services to enhancing ad performance by tackling ad fraud and optimizing spending for brands.
Deep dives
The Evolution of Ad Tech
The ad tech ecosystem is rapidly evolving, with a notable convergence between the buy side and sell side, leading to significant changes in the landscape. With mergers and acquisitions happening every few years, the market sees established companies either integrating new solutions or making way for innovative startups. This constant influx of fresh organizations keeps adding to the complexity of the ad tech environment without reducing the number of players involved. Technology continues to play a crucial role in addressing market inefficiencies, positioning companies like DoubleVerify to adapt and thrive amidst these transformations.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
