Mark Zagorski

Mark Zagorski, CEO of DoubleVerify, opens up about the daunting $100B landscape of digital ad fraud. He discusses the alarming tactics exploited in advertising, particularly in Connected TV, and the financial consequences. With the decline of cookies, he navigates the evolving ad tech space and emphasizes the need for adaptable leaders in the industry. Zagorski also highlights the balance between technological progress and the necessity for human creativity, stressing that independent verification is key to fair advertising.

In this engaging chat, Mark Zagorski, CEO of DoubleVerify, shares his vast experience in ad tech, including pivotal moments like creating the first ad banner for AT&T. He discusses the rapid evolution of the industry and the crucial role of trust and innovation in building effective partnerships. Mark also dives into DoubleVerify's strategic investments to connect with early-stage companies and sheds light on the contrasting landscapes of digital advertising in the U.S. and Europe. It's a fascinating look at the future of advertising and technology!

Mark Zagorski, CEO of DoubleVerify, shares insights on the evolving role of measurement and AI in advertising. He addresses how his company is tackling external scrutiny while ensuring effective ad performance. Meanwhile, Alan Chapell from The Monopoly Report analyzes the recent antitrust ruling against Google’s ad tech, diving into its potential implications for competition and regulatory landscapes. Together, they discuss the urgent need for transparency and the industry's challenges in building advertiser trust amidst evolving technologies.

Mark Mahaney, an Evercore ISI analyst, provides keen insights on Netflix's earnings and future, focusing on challenging market dynamics. Ben Silverman, former NBC Entertainment co-chairman, discusses the competitive landscape of media and Netflix's strategies. Mark Zagorski, CEO of Double Verify, emphasizes the importance of ad verification in Netflix's advertising approach. Together, they dissect Netflix's subscriber growth, its original content investments, and the broader implications for the streaming industry amid shifting market trends.

Former NBC Entertainment Co-Chair Ben Silverman analyzes Netflix's Q2 earnings and the entertainment industry, DoubleVerify CEO Mark Zagorski discusses Netflix's ad tier, and Evercore's Julian Emanuel talks about managing a red vs blue portfolio as the election approaches.