

The FPC Podcast
FirstPartyCapital
The FPC podcast covers the latest financial news in the ad tech sector, diving into the latest funding rounds, M&A transactions and economic trends.Each week we bring you the latest hot takes and interviews with leading entrepreneurs and investors. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Mar 5, 2025 • 40min
Episode 12: Q&A with Keith Petri the CEO of Lockr (acquired by Viant this week!)
Chapters00:00 Introduction03:00 IPO Trends in Ad Tech06:09 Mountain's IPO Plans and Market Dynamics08:59 DoubleVerify's Acquisition of Rockerbox11:56 The Evolution of Ad Tech and Signal Aggregation14:50 Keith's Journey with Lockr17:59 Navigating Privacy Regulations in Ad Tech20:56 The Role of Investors and The Importance of Good Communication 23:50 Lockr's Product Evolution27:01 Closing Thoughts and Future Outlook Hosted on Acast. See acast.com/privacy for more information.

10 snips
Feb 18, 2025 • 39min
Episode 11: The FPC Origin Story & What's Next?
Discover the journey behind a bold adtech investment venture that recognized an underserved market four years ago. The discussion highlights challenges in digital advertising funding, especially in Europe, and the unique, community-driven approach that sets them apart. Learn about the transition to a larger fund and the innovative Venture Studio aimed at supporting emerging operators. The evolution of a blog into a thriving media business also showcases the dynamic nature of the industry, emphasizing collaboration and strategic growth in a rapidly changing landscape.

10 snips
Feb 12, 2025 • 38min
Episode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ
Paul Silver, Global President of Corp Dev at MIQ, shares insights from his extensive experience in ad tech. He discusses StackAdapt's impressive $235M funding, emphasizing its focus on mid to long-tail agencies. The conversation shifts to Kevel's acquisition of Nexa, exploring its impact on European ad tech. Silver highlights the evolution of retail media, MIQ's strategic corporate development, and the growing influence of AI on advertising. He also hints at the future trajectory of MIQ amidst a rapidly changing digital landscape.

16 snips
Feb 5, 2025 • 39min
Episode 9: tvScientific closes a $25M Series B, Outbrain completes the Teads acquisition, Coinbase acquired Spindl
The hosts dive into the exciting world of ad tech with tvScientific's impressive $25M funding round. They discuss the major Teads-Outbrain merger, highlighting the shifting dynamics in CTV advertising and its opportunities for small businesses. Coinbase's acquisition of Spindl takes center stage, revealing the potential for a new advertising network in the cryptocurrency space. The conversation wraps up with insights into the entrepreneurial challenges of launching blockchain-focused ventures and the role of innovation in this rapidly evolving market.

Jan 29, 2025 • 37min
Episode 8: Q&A with Evorra's CEO, Aaron Ritoper
00:00 Introduction to Evorra and Aaron Ritoper02:49 The Evolution of Data Privacy in Ad Tech06:11 Optimal's Series A Acceleration and Market Implications08:52 Evorra's Unique Selling Proposition in Data Collaboration11:56 Data Partnerships and Audience Activation14:49 AI's Role in Data Management and Optimisation20:54 The Impact of AI on Ad Tech and Market Dynamics27:02 Evorra's Growth Strategy and Future Outlook Hosted on Acast. See acast.com/privacy for more information.

Jan 22, 2025 • 30min
Episode 7: TTD acquires Sincera, OOH M&A bonanza, ROKT acquires mParticle, and LDC buys a minority stake in Precise TV
00:00 2025 Financial Landscape: M&A and Funding Trends06:56 Trade Desk's Acquisition of Sincera: Implications and Insights14:08 Out of Home Advertising: T-Mobile acquires Vistar Media and Bauer acquires ClearChannel's Northern European business20:58 Emerging Trends in Ad Tech: Casino Vertical Ad Networks and Beyond Hosted on Acast. See acast.com/privacy for more information.

9 snips
Dec 18, 2024 • 36min
Episode 6: Corporate Venture with Paul Kang, Head of Alternative Investments, Amplifi Global (Dentsu)
Paul Kang, Head of Alternative Investments at Amplifi Global (Dentsu), dives into the dynamic world of ad tech and corporate venture investing. With a background in law and a keen eye for strategic investments, he discusses the significant recent M&A activity, including the Omnicom and IPG merger. Paul emphasizes how technological advancements, especially AI, are reshaping corporate venture investment. He highlights the importance of integrating innovative technologies to enhance client experiences and adapt to the evolving landscape of advertising.

13 snips
Dec 11, 2024 • 40min
Episode 5: M&A Frenzy with Andrew Buckman, VP Marketing & Investor Relations, Azerion
In this engaging conversation, Andrew Buckman, VP of Marketing and Investor Relations at Azerion, shares his extensive experience in ad tech and M&A. He discusses Experian's strategic acquisition of Audigent and its implications for the ad space. Andrew dives into the recent Omnicom and IPG merger, analyzing its impact on agency-client dynamics. He also highlights Azerion's Goldbach acquisition, emphasizing the importance of partnerships for growth in the competitive DACH market.

Dec 4, 2024 • 40min
Episode 4: The Ad Tech M&A Journey with TapTap's CEO, Alvaro del Castillo
Alvaro del Castillo, CEO and founder of TapTap, shares his journey of scaling the company and navigating the evolving ad tech landscape. He discusses the surge of interest from private equity firms and the growth in M&A activity since 2021. Alvaro explores challenges and opportunities faced by European companies, along with strategies for expanding into Latin America. He also reflects on fundraising experiences during Spain's economic downturn and emphasizes the importance of resilience and adaptability in today's competitive market.

Nov 27, 2024 • 38min
Episode 3: Is Bending Spoons The Next Adtech Powerhouse?
The latest trends in ad tech reveal significant M&A activity, with Bending Spoons acquiring Brightcove and MediaOcean taking over Innovid. These moves spotlight the evolving landscape and the potential rise of Bending Spoons as a major player. Additionally, Zeotap’s $25M Series D funding raises questions about profitability in this competitive market. The podcast also discusses how cloud computing is reshaping advertising dynamics, and highlights innovative approaches to curation that emphasize efficiency and the use of first-party data.