The FPC Podcast
Episode 11: The FPC Origin Story & What's Next?
Feb 18, 2025
Discover the journey behind a bold adtech investment venture that recognized an underserved market four years ago. The discussion highlights challenges in digital advertising funding, especially in Europe, and the unique, community-driven approach that sets them apart. Learn about the transition to a larger fund and the innovative Venture Studio aimed at supporting emerging operators. The evolution of a blog into a thriving media business also showcases the dynamic nature of the industry, emphasizing collaboration and strategic growth in a rapidly changing landscape.
38:54
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- FirstPartyCapital was established to address the unique funding challenges in the ad tech sector, particularly in the context of regulatory changes like GDPR.
- The firm’s community-driven, operator-led VC model emphasizes hands-on involvement and long-term support for portfolio companies, contrasting traditional high-risk investment approaches.
Deep dives
Establishment of First Party Capital
First Party Capital was founded out of a recognized need for specialized investment in the ad tech sector, particularly in Europe. The founders were driven by previous frustrations with generalist investors who lacked understanding of the nuanced ad tech space. The realization that a dedicated fund was necessary came after observing the growing opportunity created by regulations like GDPR, which increased the value of first-party data. The goal was to support promising ad tech startups and provide them with the resources and expertise that generalist funds often fail to offer.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
