The FPC Podcast Episode 11: The FPC Origin Story & What's Next?
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Feb 18, 2025 Discover the journey behind a bold adtech investment venture that recognized an underserved market four years ago. The discussion highlights challenges in digital advertising funding, especially in Europe, and the unique, community-driven approach that sets them apart. Learn about the transition to a larger fund and the innovative Venture Studio aimed at supporting emerging operators. The evolution of a blog into a thriving media business also showcases the dynamic nature of the industry, emphasizing collaboration and strategic growth in a rapidly changing landscape.
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Kevin's Ad Tech Journey
- Kevin Spiteri's entrepreneurial journey began with an e-commerce data quality business, followed by PowerLinks, an ad tech venture.
- These experiences, including dealing with generalist investors, shaped his understanding of the ad tech funding landscape.
Ciarán's Accidental Ad Tech Entry
- Ciarán O'Kane entered ad tech by blogging about programmatic advertising, unintentionally becoming a focal point for the industry.
- This experience highlighted the funding disadvantages faced by European ad tech companies compared to their American counterparts.
Rich's Finance Perspective
- Rich Astley's experience at FastPay, a debt finance provider for ad tech companies, revealed a gap in sector-focused equity investment.
- His observation led to joining FirstPartyCapital, recognizing the need for specialized funding in the industry.