Navigating the Digital Advertising Landscape

This chapter explores the disparities in digital advertising investment between Europe and the US, highlighting challenges faced by European firms in obtaining funding and expertise. The speakers discuss the importance of a specialized investment approach and the creation of a community-driven venture capital model that supports collaboration and growth in the ad tech sector. Their unique strategies focus on nurturing startups, understanding the industry's intricacies, and fostering a robust network to enhance investment opportunities and ensure sustainable success.