Building a Venture Studio in AdTech

Four years ago, we launched FirstPartyCapital with a simple but bold thesis: adtech and martech are massive, underserved markets going through fundamental change. Since then, we’ve backed 17 companies, built a community of 200+ industry insider investors, and proved that an operator-led, community-driven VC model can move the needle in early-stage investing.

Chapters

00:00 Introduction to FirstPartyCapital

01:27 Origin Stories

07:20 The Evolution of Ad Tech and Funding Challenges

15:10 The Unique Approach of FirstPartyCapital

30:29 Looking Ahead: Fund 2 and Future Plans

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