The FPC Podcast
Episode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ
Feb 12, 2025
Paul Silver, Global President of Corp Dev at MIQ, shares insights from his extensive experience in ad tech. He discusses StackAdapt's impressive $235M funding, emphasizing its focus on mid to long-tail agencies. The conversation shifts to Kevel's acquisition of Nexa, exploring its impact on European ad tech. Silver highlights the evolution of retail media, MIQ's strategic corporate development, and the growing influence of AI on advertising. He also hints at the future trajectory of MIQ amidst a rapidly changing digital landscape.
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Quick takeaways
- StackAdapt's recent $235 million funding round emphasizes the continued growth potential within the ad tech sector, particularly for emerging firms catering to mid to long-tail agencies.
- Kevel's acquisition of Nexter illustrates a strategic move towards strengthening European ad tech positioning, showcasing the increasing interest in innovative tech firms within that market.
Deep dives
Significant Investment in StackAdapt
StackAdapt has secured an impressive $235 million investment from a Canadian pension fund, showcasing a robust growth trajectory in the ad tech sector. With revenue figures nearing $500 million and an estimated $120 million in profit, the company has effectively tapped into the mid to long-tail agency market while also gaining recognition as a top demand-side platform (DSP) for its user-friendly interface. This substantial funding is seen as a strong indicator that the ad tech industry remains vibrant, despite prevailing beliefs about its decline. The successful operations of StackAdapt illustrate that there is still ample opportunity for emerging firms within this space.
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