The FPC Podcast Episode 16: Q&A with Shane Shevlin, CEO & Co-Founder of Bedrock
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Apr 9, 2025 Shane Shevlin, CEO and Co-Founder of Bedrock Platform, discusses his journey in the ad tech sector and the impact of recent mergers and acquisitions, like WPP's purchase of Infosum. He shares insights on the evolving landscape shaped by global trade dynamics and geopolitical factors. The conversation emphasizes the rise of curation in ad tech, focusing on quality media buying. Shane also highlights Bedrock's role in the ecosystem and upcoming investment opportunities, reflecting a promising outlook for localized advertising technology solutions.
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Reconnection
- Shane Shevlin and Ciarán O'Leary, although from the same hometown, reconnected at an ad tech conference.
- O'Leary, recognizing Shevlin on stage discussing Floodlight, rekindled their friendship.
Early Curation
- Shevlin and Ryan Pastano, driven by a shared interest in curation, developed an early "bid enrichment engine."
- This engine, used by clients like Ziotap and Experian, laid the groundwork for Bedrock Platform.
WPP Acquires Infosum
- WPP's acquisition of Infosum, a clean room company, signals a trend of agencies acquiring data businesses.
- This follows Publicist's acquisition of Lotame and highlights the growing importance of data in advertising.