The FPC Podcast
Episode 16: Q&A with Shane Shevlin, CEO & Co-Founder of Bedrock
Apr 9, 2025
Shane Shevlin, CEO and Co-Founder of Bedrock Platform, discusses his journey in the ad tech sector and the impact of recent mergers and acquisitions, like WPP's purchase of Infosum. He shares insights on the evolving landscape shaped by global trade dynamics and geopolitical factors. The conversation emphasizes the rise of curation in ad tech, focusing on quality media buying. Shane also highlights Bedrock's role in the ecosystem and upcoming investment opportunities, reflecting a promising outlook for localized advertising technology solutions.
38:27
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Quick takeaways
- The podcast highlights how geopolitical shifts are presenting both challenges and opportunities in the mergers and acquisitions landscape within the ad tech industry.
- Bedrock Platform is emerging as a solution for marketers seeking efficiency in media spending through curated ad solutions amidst the evolution of ad tech.
Deep dives
Shifts in the Global Economy and M&A Opportunities
The podcast discusses significant changes in the global economy, particularly in relation to tariffs and their impact on mergers and acquisitions (M&A). There are indications that the recent political landscape could lead to foreign investments targeting U.S. companies to navigate tariffs effectively. Despite some concerns about potential economic slowdowns, there are opportunities that could arise from these geopolitical shifts, suggesting a dynamic investment climate. Companies are currently observing board-level trends that may temporarily stall aggressive M&A strategies as they assess the landscape.
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