Navigating Ad Tech: The Rise of Curation

This chapter explores the strategic role of Bedrock within the evolving ad tech landscape, highlighting the transition from dominant platforms to a curated approach focused on quality and control. It emphasizes the importance of optimizing media buying and addresses the industry's inefficiencies while discussing key trends and evolving dynamics among major players. The conversation also underscores the significance of first-party data and innovative curation tools in enhancing collaboration and empowering marketers and publishers alike.