Episode 12: Q&A with Keith Petri the CEO of Lockr (acquired by Viant this week!)

Chapters

00:00 Introduction

03:00 IPO Trends in Ad Tech

06:09 Mountain's IPO Plans and Market Dynamics

08:59 DoubleVerify's Acquisition of Rockerbox

11:56 The Evolution of Ad Tech and Signal Aggregation

14:50 Keith's Journey with Lockr

17:59 Navigating Privacy Regulations in Ad Tech

20:56 The Role of Investors and The Importance of Good Communication

23:50 Lockr's Product Evolution

27:01 Closing Thoughts and Future Outlook

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