Inside Google Ads with Jyll Saskin Gales

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses.In this episode, you’ll learn about:Why having your own ecommerce site is crucial for running Google Shopping ads.Whether Performance Max is a good choice for ecommerce without a product feed.Alternative campaign strategies, like Search and Demand Gen, for B2B businesses.The three available bid strategies for Google Shopping campaigns and which one to start with.A step-by-step approach to implementing a Target ROAS bid strategy successfully.How to use micro-conversions like "Begin Checkout" to gather more optimization data.Plus, stay tuned 'til the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Read more about this topic on Jyll's Google Ads blogPerformance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Should you run a feed-only Performance Max campaign? https://learn.jyll.ca/blog/should-you-run-a-feed-only-performance-max-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 How to Structure Your Standard Shopping Campaigns: https://learn.jyll.ca/blog/how-to-structure-your-standard-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

What do you do when your Google Ads audience targeting fails? Discover effective workarounds to common pitfalls! Learn about the shift from Combined Segments and explore alternatives like Custom Segments. Dive into the complexities of advertising policies, especially in sensitive industries like dating. Get tips for creating powerful ads, even with account restrictions. Plus, find out surprising insights from a new study comparing Google-engaged audiences versus traditional remarketing—ideal for optimizing your advertising strategy!

Dive into the world of Target CPA bidding in Google Ads, where clarity reigns over confusion! Discover how Maximize Conversions stacks up against Target CPA strategies, and when to make the switch. Learn whether to kick off new campaigns with Target CPA or stick with what's already working. Jyll dispels common myths about bid strategy statuses and the so-called 'learning period.' Plus, don't miss the fun Insider Challenge at the end to put your newfound knowledge to the test!

Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Austin Lindquist, and Jack Hepp – who share their real-world success stories using Demand Gen for diverse lead generation clients, from educational institutions to home services and cybersecurity firms. Their experiences will inspire you with practical examples of how to make Demand Gen work for your own accounts. Tune in to discover how these experts leveraged creative strategies, precise targeting, and thoughtful landing page experiences to drive high-quality leads and exceed client expectations.Key Topics Discussed:How an educational institution achieved brand awareness and enrollment goals with Demand Gen, including unexpected geographic reach.Using Demand Gen to boost leads for a home services business during their slower season.Creative Demand Gen targeting strategies for a cybersecurity client, focusing on problem-aware audiences with a low-friction conversion path.The critical role of compelling creative in Demand Gen campaign success.The importance of sophisticated audience targeting options available in Demand Gen.Setting realistic conversion expectations and optimizing bidding strategies for Demand Gen campaigns.Why your landing page and offer are just as crucial as your ad creative and targeting for Demand Gen results.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!Google Ads Experts featured in this episodeHeather Broussell of Antares Digital Marketing https://antaresdigitalmarketing.comAustin Lindquist of Ring Ring Marketing https://www.ringringmarketing.comHarrison Jack Hepp of Industrious Marketing https://industriousmarketing.coYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode70Inside Google Ads courseJoin more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. You'll find up-to-date in-platform tutorials, including brand new Demand Gen lessons to reflect recent platform changes. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode70 Learn more about this topic on Jyll's Google Ads blogAll About Demand Gen Campaigns in Google Ads: https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode70PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode70Demand Gen and Signed-In Users: Google Ads Targeting Done Right: https://learn.jyll.ca/blog/demand-gen-and-signed-in-users-google-ads-targeting-done-right?utm_source=podcast&utm_medium=referral&utm_campaign=episode70Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_go

Get the inside scoop on the groundbreaking announcements from Google Marketing Live 2025! Discover how AI advancements are transforming Google Ads and learn about the intriguing concept of 'agentic experiences.' The discussion dives into innovative features and their impacts on campaigns. Plus, there's a focus on Smart Bidding exploration and the new transparency in Performance Max channel reporting. Tune in for insights that could revolutionize your advertising strategy!

What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your search impression share, with the caveat that more isn't always better. Finally, Jyll addresses a frustrating Google Ads tool error, offering a straightforward explanation and a strong recommendation.Key Topics Discussed:Practical techniques for researching competitor keywords and ad strategies using Keyword Planner and the Google Ads Transparency Center.Understanding how to interpret your own auction insights to identify competitor priorities and keyword overlap.Debunking the myth of a universally "good" impression share and exploring the balance between visibility and profitability.Exploring the four main ways to increase your impression share: budget, bidding, quality, and targeting.Why the Ad Preview and Diagnosis tool can be unreliable and what the "search location doesn't match" error actually means.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!Blog post mentioned in this episode: The Ultimate Guide to Google Ads Quality Score: https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Inside Google Ads courseMonthly live Q&A calls with Jyll and guest experts? More than 100 up-to-date Google Ads tutorials? Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Read more about this topic on Jyll's Google Ads blogHow to Spy on Competitors' Google Ads (and Why You Should!) https://learn.jyll.ca/blog/how-to-spy-on-competitors-google-ads-and-why-you-should?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Can you see your competitor's keywords in Google Ads? https://learn.jyll.ca/blog/can-you-see-your-competitor-s-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Why Your Google Ads Are Showing on Competitor Searches (and How to Fix It): https://learn.jyll.ca/blog/why-your-google-ads-are-showing-on-competitor-searches-and-how-to-fix-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

Are rising CPCs in Google Ads giving you anxiety? Discover why embracing Smart Bidding strategies like Maximize Conversions can actually improve performance despite higher costs. The podcast explores how high CPCs may correlate with better traffic quality, debunking the myth that manual bidding is the solution. Additionally, learn how duplicating ad groups can affect your costs and the importance of managing internal competition. Plus, get an exciting sneak peek at the upcoming Google Marketing Live event!

The podcast dives into the exciting new channel reporting feature for Performance Max campaigns, offering a glimpse into how ad spend is allocated across various Google platforms. However, the host shares a critical take on the limited control this transparency brings, which could lead to frustration for advertisers. Recent updates, including a comprehensive search terms report and expanded negative keywords, are also discussed. The conversation highlights the complex balance of visibility and control in automated advertising.

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll explains Google's customer lifecycle goals features in detail, which you may know as "bid for new customers only" mode. She proposes a practical rule of thumb for when these features might be beneficial. Finally, Jyll answers a philosophical question about the impact of your bidding strategy on Google Ads performance.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode65 Buy my book!Inside Google Ads: Everything you need to know about Audience Targeting is available now on Amazon! This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Go to Amazon in your country and search "Inside Google Ads" to find the paperback and ebook editions. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode65Join my SMX Master Class: Beyond Search for extensive on-demand training with me based on "Jyll's Triangle of Google Ads Success." https://searchengineland.com/smx/master-classes/topics/google-ads-beyond-searchRead more about this topic on Jyll's Google Ads blogGoogle Ads Customer Lifecycle Goals: What You Need To Know: https://learn.jyll.ca/blog/google-ads-customer-lifecycle-goals-what-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode65Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode65Should Small Businesses Use Smart Bidding in Google Ads? https://learn.jyll.ca/blog/should-small-businesses-use-smart-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode65Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! You can buy it on Amazon, in paperback or ebook, and on Google Play Books or Kobo, in ebook.To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives into the first one, which is all about using your website data.Ready to learn how to reach the right audience? Buy the book by searching "Jyll Saskin Gales" on Amazon, or find the full list of localized links at jyll.ca/bookFind Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro