Inside Google Ads with Jyll Saskin Gales

In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more challenging each year, Jyll maintains that it's absolutely achievable with the right strategies. Drawing from her insights shared during a webinar for Main Street ROI, Jyll outlines five crucial steps to maximize your return on a small Google Ads investment. She also offers a realistic perspective on when Google Ads might not be the best fit for your current business stage. Tune in to learn how to make every dollar count!Key topics discussed in this episode:Why a solid data foundation (conversion tracking, audience lists, account linking) is essential for small budgets.The importance of starting with a Search campaign and ensuring sufficient budget for at least 10 clicks per day.How to leverage micro-conversions to provide enough data for Smart bidding algorithms.Utilizing audience targeting to narrow down your reach and improve ad efficiency.The critical role of compelling and human-centric ad creative in standing out from competitors.You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode75 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode75 Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode75 Read more about this topic on Jyll's Google Ads Blog- Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses: https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode75 - Should Small Businesses Use Smart Bidding in Google Ads? https://learn.jyll.ca/blog/should-small-businesses-use-smart-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode75 - What you need to know about micro-conversions in Google Ads: https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode75 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. Jyll addresses common concerns and misconceptions about broad match, sharing insights from real client accounts and providing practical tips for optimizing your campaigns.Learn when broad match is the right choice, how to interpret your search terms report, and what to do about those "hidden" search terms. Jyll also tackles the use of dynamic keyword insertion with broad match and clarifies the role of Performance Max campaigns in your overall advertising strategy.Tune in to discover how to get Google's AI working for you and future-proof your advertising efforts. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode74 Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode74 Resources mentioned in this episode:Types of Keywords in Google Ads EXPLAINEDhttps://www.youtube.com/watch?v=sK2j1--lbh4 Google Ads AI Max EXPLAINEDhttps://www.youtube.com/watch?v=wKp8lEICwZQ Search Engine Land article about Dynamic Keyword Insertionhttps://searchengineland.com/google-ads-keyword-insertion-452019 Search Engine Land video about Dynamic Keyword Insertionhttps://www.youtube.com/shorts/hs69TxeQ1Mw Read more about this topic on Jyll's Google Ads BlogShould you use Broad Match keywords in Google Ads? https://learn.jyll.ca/blog/should-you-use-broad-match-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode74 Are Exact Match Keywords Always Worth the Higher Cost in Google Ads? https://learn.jyll.ca/blog/are-exact-match-keywords-always-worth-the-higher-cost-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode74 Google Ads Match Types in 2025: What You Need to Know: https://learn.jyll.ca/blog/google-ads-match-types-in-2024-what-you-need-to-know?utm_source=podcast&utm_medium=referral&utm_campaign=episode74 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses.In this episode, you’ll learn about:Why having your own ecommerce site is crucial for running Google Shopping ads.Whether Performance Max is a good choice for ecommerce without a product feed.Alternative campaign strategies, like Search and Demand Gen, for B2B businesses.The three available bid strategies for Google Shopping campaigns and which one to start with.A step-by-step approach to implementing a Target ROAS bid strategy successfully.How to use micro-conversions like "Begin Checkout" to gather more optimization data.Plus, stay tuned 'til the end of the episode for a new Insider Challenge!You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Google Ads CoachingNeed some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Read more about this topic on Jyll's Google Ads blogPerformance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Should you run a feed-only Performance Max campaign? https://learn.jyll.ca/blog/should-you-run-a-feed-only-performance-max-campaign?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 How to Structure Your Standard Shopping Campaigns: https://learn.jyll.ca/blog/how-to-structure-your-standard-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode73 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

What do you do when your Google Ads audience targeting fails? Discover effective workarounds to common pitfalls! Learn about the shift from Combined Segments and explore alternatives like Custom Segments. Dive into the complexities of advertising policies, especially in sensitive industries like dating. Get tips for creating powerful ads, even with account restrictions. Plus, find out surprising insights from a new study comparing Google-engaged audiences versus traditional remarketing—ideal for optimizing your advertising strategy!

Dive into the world of Target CPA bidding in Google Ads, where clarity reigns over confusion! Discover how Maximize Conversions stacks up against Target CPA strategies, and when to make the switch. Learn whether to kick off new campaigns with Target CPA or stick with what's already working. Jyll dispels common myths about bid strategy statuses and the so-called 'learning period.' Plus, don't miss the fun Insider Challenge at the end to put your newfound knowledge to the test!

Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Austin Lindquist, and Jack Hepp – who share their real-world success stories using Demand Gen for diverse lead generation clients, from educational institutions to home services and cybersecurity firms. Their experiences will inspire you with practical examples of how to make Demand Gen work for your own accounts. Tune in to discover how these experts leveraged creative strategies, precise targeting, and thoughtful landing page experiences to drive high-quality leads and exceed client expectations.Key Topics Discussed:How an educational institution achieved brand awareness and enrollment goals with Demand Gen, including unexpected geographic reach.Using Demand Gen to boost leads for a home services business during their slower season.Creative Demand Gen targeting strategies for a cybersecurity client, focusing on problem-aware audiences with a low-friction conversion path.The critical role of compelling creative in Demand Gen campaign success.The importance of sophisticated audience targeting options available in Demand Gen.Setting realistic conversion expectations and optimizing bidding strategies for Demand Gen campaigns.Why your landing page and offer are just as crucial as your ad creative and targeting for Demand Gen results.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!Google Ads Experts featured in this episodeHeather Broussell of Antares Digital Marketing https://antaresdigitalmarketing.comAustin Lindquist of Ring Ring Marketing https://www.ringringmarketing.comHarrison Jack Hepp of Industrious Marketing https://industriousmarketing.coYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode70Inside Google Ads courseJoin more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. You'll find up-to-date in-platform tutorials, including brand new Demand Gen lessons to reflect recent platform changes. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode70 Learn more about this topic on Jyll's Google Ads blogAll About Demand Gen Campaigns in Google Ads: https://learn.jyll.ca/blog/all-about-demand-gen-campaigns-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode70PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode70Demand Gen and Signed-In Users: Google Ads Targeting Done Right: https://learn.jyll.ca/blog/demand-gen-and-signed-in-users-google-ads-targeting-done-right?utm_source=podcast&utm_medium=referral&utm_campaign=episode70Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_go

Get the inside scoop on the groundbreaking announcements from Google Marketing Live 2025! Discover how AI advancements are transforming Google Ads and learn about the intriguing concept of 'agentic experiences.' The discussion dives into innovative features and their impacts on campaigns. Plus, there's a focus on Smart Bidding exploration and the new transparency in Performance Max channel reporting. Tune in for insights that could revolutionize your advertising strategy!

What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your search impression share, with the caveat that more isn't always better. Finally, Jyll addresses a frustrating Google Ads tool error, offering a straightforward explanation and a strong recommendation.Key Topics Discussed:Practical techniques for researching competitor keywords and ad strategies using Keyword Planner and the Google Ads Transparency Center.Understanding how to interpret your own auction insights to identify competitor priorities and keyword overlap.Debunking the myth of a universally "good" impression share and exploring the balance between visibility and profitability.Exploring the four main ways to increase your impression share: budget, bidding, quality, and targeting.Why the Ad Preview and Diagnosis tool can be unreliable and what the "search location doesn't match" error actually means.Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!Blog post mentioned in this episode: The Ultimate Guide to Google Ads Quality Score: https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Inside Google Ads courseMonthly live Q&A calls with Jyll and guest experts? More than 100 up-to-date Google Ads tutorials? Join more than 400+ Google Ads practitioners leveling up with Jyll Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Read more about this topic on Jyll's Google Ads blogHow to Spy on Competitors' Google Ads (and Why You Should!) https://learn.jyll.ca/blog/how-to-spy-on-competitors-google-ads-and-why-you-should?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Can you see your competitor's keywords in Google Ads? https://learn.jyll.ca/blog/can-you-see-your-competitor-s-keywords-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Why Your Google Ads Are Showing on Competitor Searches (and How to Fix It): https://learn.jyll.ca/blog/why-your-google-ads-are-showing-on-competitor-searches-and-how-to-fix-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode68 Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

Are rising CPCs in Google Ads giving you anxiety? Discover why embracing Smart Bidding strategies like Maximize Conversions can actually improve performance despite higher costs. The podcast explores how high CPCs may correlate with better traffic quality, debunking the myth that manual bidding is the solution. Additionally, learn how duplicating ad groups can affect your costs and the importance of managing internal competition. Plus, get an exciting sneak peek at the upcoming Google Marketing Live event!

The podcast dives into the exciting new channel reporting feature for Performance Max campaigns, offering a glimpse into how ad spend is allocated across various Google platforms. However, the host shares a critical take on the limited control this transparency brings, which could lead to frustration for advertisers. Recent updates, including a comprehensive search terms report and expanded negative keywords, are also discussed. The conversation highlights the complex balance of visibility and control in automated advertising.