Discover the twelve diverse bid strategies in Google Ads! Each strategy is broken down into four core categories: impression-based, click-based, view-based, and conversion-based. Uncover the popular Maximize Conversions and Target CPA, alongside lesser-known options like Viewable CPM. Jyll also shares insights on making informed choices, optimizing for actions, and maximizing video campaign impact. Get ready to select the perfect bid strategy to elevate your ad performance!
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insights INSIGHT
Smart Bidding Optimizes Actions
Smart bidding strategies optimize for user actions like purchases or form submissions.
They use contextual signals at auction to adjust bids dynamically for each user.
question_answer ANECDOTE
Yoga Class Search Example
A yoga class search could mean different things to different users, like online vs. in-person classes.
Google uses its knowledge to bid for users most likely to convert on your offer.
volunteer_activism ADVICE
Device Adjustments in Target CPA
Use device bid adjustments cautiously with Target CPA since they adjust your target CPA, not your bids directly.
For example, a -50% mobile adjustment halves your mobile target CPA, indirectly lowering bids.
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Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categories (impression-based, click-based, view-based, and conversion-based), she explains the nuances of each strategy, from the popular Maximize Conversions and Target CPA to the lesser-known Viewable CPM or Maximum CPV and even the newest bid strategy: Target CPC. By the end of this in-depth episode, you'll have the knowledge to confidently select the most effective bid strategy for your Google Ads campaigns.
Key Topics in this episode:
The four types of Google Ads bid strategies
How smart bidding strategies optimize for action
Understanding click-based bidding strategies
The ins and outs of view-based bid strategies for video campaigns
How to use impression-based bid strategies for awareness and reach
Jyll's recommendations for choosing the right bid strategy for your campaign
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Google Ads Coaching Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Plus, members get an exclusive bid strategies cheat sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
More Inside Google Ads podcast episodes about bidding Episode 1: Which bid strategy should you choose in Google Ads? https://jyll.ca/insidegoogleads/1 Episode 15: Should you use Maximize Conversions bidding? https://jyll.ca/insidegoogleads/15 Episode 26: Is Manual CPC bidding in Google Ads a mistake? https://jyll.ca/insidegoogleads/26 Episode 34: When should I change my bid strategy in Google Ads? https://jyll.ca/insidegoogleads/34 Episode 42: Will Maximize Conversions bidding inflate my CPCs? https://jyll.ca/insidegoogleads/42 Episode 50: Do I need to set a Target CPA or Target ROAS in Google Ads? https://jyll.ca/insidegoogleads/50 Episode 55: Can you still use Manual CPC bidding in Google Ads? https://jyll.ca/insidegoogleads/55 Episode 65: Should you use bid adjustments in Google Ads? https://jyll.ca/insidegoogleads/65 Episode 67: Why does Smart Bidding drive up my CPCs? https://jyll.ca/insidegoogleads/67 Episode 71: Should you use Target CPA bidding in Google Ads? https://jyll.ca/insidegoogleads/71
Read more about this topic on Jyll's Google Ads Blog - Maximize Conversion Value vs Target ROAS: How Google Ads Bid Strategies Work: https://learn.jyll.ca/blog/maximize-conversion-value-vs-target-roas-how-google-ads-bid-strategies-work?utm_source=podcast&utm_medium=referral&utm_campaign=episode77 - Maximize Conversions vs. Target CPA: A Complete Google Ads Guide: https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode77 - Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode77
Find Jyll on social media https://linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://instagram.com/the_google_pro https://threads.net/@the_google_pro
Inside Google Ads with Jyll Saskin Gales 
